Should You Use Instagram Story or Snapchat? [Infographic]

In addition to a growing number of social media channels, communications professionals must also contend with the near constant changes of features within individual channels. More channels are beginning to add similar features making it more difficult to determine the best platform for your social media marketing efforts. Instagram recently released Instagram Stories, a feature that is very similar to Snapchat. This helpful infographic from MarketingProfs provides a useful illustration of the two to help you decide which is best for your needs.