It is the start of a new decade, and for many this is the year that you will take the leap and start your own business. But where exactly do you start? What steps do you take to move from vision to reality? Listed below …
Earnings Gap Follows Women into Entrepreneurship
Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking. The report highlighted that there remains a large gap between women and men in the workforce at large but also in entrepreneurship. In the public relations …
Get Your Empathy On
A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog. What should an organization do when a poor …
7 Things to Leave in 2019
We are in the last month of this decade. I know, mind blowing, right. As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. Self doubt. You are good enough and …
How to Level Up from Media Relations to Strategic Communications
This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The …
Want to Be a Better PR Pro? Try Monotasking.
In episode 21 of the That Solo Life podcast, “Slow Down! Be a Better PR Pro by Monotasking,” we talked about how in order to be a true rock star in your work, you’d better be a sensational multitasker. Except, it isn’t true. Multitasking isn’t …
How to Prepare for Client Year-End Business Reviews
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for …
5 Things to Do Before Year End
As we near the end of 2019, you may have already done your budgeting, tax planning and conducted (or scheduled) year-end client reviews. However, here are 5 things that you may not have considered that you should do before the end of the year. Review …
What Dan Farkas Taught Us About Video Marketing
In a recent webinar, Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. You have the tools. You do not have to start from ground zero when developing a video strategy. If …
How to Own the Sales Process
In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some of …