You need more than technical expertise as you deal with all of the responsibilities inherent in being a solo PR pro. We offer five practical tips that you can use to succeed in business.
How to Get Paid for Your Work
Solo PR Pros put a lot of work into winning new clients. In addition to the hours and expense of business development to cultivate new opportunities, new business discussions and proposals require time and effort. If you travel to meet with prospective clients, it is …
PR and Technology 2019 Trends
There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, …
Siesta or Bust! Why Solos Need a Summer Break
Solo PR Pros should make time this summer for their own version of #HotSummerSolos. You can heat up your business and end the year strong by taking time out to refresh. At Solo PR Pro, we are fans of the annual business retreat for goal …
The Importance of Adaptability
Adaptability is inherent in the job of being a professional communicator. We know more than others that change is a constant. As a solo PR Pro the ability to adapt – processes, skills and perspective – can be crucial to your success and longevity. In …
The Opportunities You May Be Missing
In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. This often means tailoring efforts to tasks, outlets and audiences that will deliver the highest ROI. However, this approach is not always …
2019 Meeker Report Highlights
It’s here! Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on work (via on-demand services & …
Let Freedom Ring! Celebrating Solo PR Pros
This week as we pause to celebrate Independence Day in the United States, solo PR Pros shared what independence means to them. Read their thoughtful, fun and inspiring answers below. “Being able to make the decisions and be responsible for the outcome — whether good …
10 Reasons You Should Consider Starting a Podcast
Many solo PR pros get the majority of their business from referrals. However, business development is essential to sustaining a healthy business that continues to give you freedom to serve the clients you choose to serve. There are so many avenues to developing business from …
Self-Employment in America 2019 – Q&A with Matt Baker
Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “Self-Employment in America 2019” report. Solo PR Pro had the opportunity to chat with Matt Baker, VP of Strategic Planning at FreshBooks about the …