Solo PR Pro Blog
Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance...
Tis the season to wrap it all up and put a bow on it. In between the mad dash to finalize reports, budgets and campaigns, Solo PR Pros are also thinking about year-end client gifts for clients. A thoughtful gift is a great way to show appreciation to clients, but it...
Today is World Kindness Day, and while we don’t normally celebrate every designated day on the calendar on this blog, we are here for this one. We are at a time in our history when mistrust, miscommunication and meanness seem to dominate the culture. As communication...
Are you a solo PR pro looking to grow into a larger agency? Today’s blog post is for you!
Life for us all lately has felt like a gamma ray burst where bad meets really bad and forms supermassive bad. Yet, there is one word that has continued to ring in my heart, lifting me above the never-ending litany of things gone wrong and that word is hope. Hope is...
Mental health has been under the radar for far too long as many suffered in silence. The pandemic drove much needed change and mental health is gaining recognition as an important part of our overall well-being. Given the unique pressures of the public relations...
No one does PR like you. Communication professionals can learn from the same books, utilize the same tools and speak the same language, but each of us will have a unique way of practicing our craft. Running your own business illuminates those differences. You have the...
In today's interconnected world, understanding and appreciating cultural nuances is not just a pleasant-to-have skill—it's essential. For communications professionals, particularly independent consultants who often navigate diverse markets single-handedly, this means...
Every public relations professional understands that creativity isn't just a switch you can turn on or off. It's a well that sometimes runs dry. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are...
Many solos rely on referrals for new business. This works well, until it doesn’t. When a client decides to bring work in-house, go in a different direction, gets arrested (hey, it happens) or flat out fires you, you don’t have time to wait for a referral. Over the...
If you're a communications professional, you already have a knack for conveying messages. But when it comes to identifying, selling, and closing high-value business deals, it's a whole different ball game – especially if you don't consider yourself a natural-born...
These days, it is not uncommon for communication professionals to experience being “ghosted.” However, when it is a client it not only hinders work moving forward but can cause you to doubt your abilities. In extreme cases, it can also put you at risk of non-payment....