When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. And while there’s absolutely nothing wrong with putting forth your best effort and …
Adaptability, time management, organization, reliability, resourcefulness — these are just some of the skills professionals in the PR industry, and otherwise, need to thrive as entrepreneurs and business owners. But what about goal-setting? When you run your own business, it’s imperative to have a clear …
This is a guest post by Solo PR Pro Premium member Daria Steigman. This post first appeared on the Independent Thinking blog in 2018, and is more relevant than ever today. It has been lightly updated. There’s a problem with the news. No, it’s not …
One of the driving factors behind success in the PR industry is the ability to establish and maintain mutually beneficial relationships with both members of the media and your clients. Getting to know your clients from the get-go opens the door for candid dialogues about …
Written by Jessica Lawlor Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, …
This year has been an especially challenging time to conduct business, and that makes it even more important to take care of the business that you have. Solo PR Pros need to ensure that they are optimizing value for clients, and are able to demonstrate …
In 2020 our lives have been upended multiple times. The practice of public relations has not changed, but it is time to update the Solo PR Pro tool kit for our “now normal”. Get serious about signatures. Be meticulous about having signed agreements before you start work. The …
There is nothing like a crisis to reveal the strength (or weakness) of a foundation. Crisis shines a light in the darkest corners of your organization and reveals if your structure will go the distance or is in need of repair. A crisis is also the ultimate test of a leader’s skills and the greatest opportunity for growth.
My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it is an active, intentional choice to design the way forward. This year has taught us bad things …
I sit in my favorite chair, watching the steam from my coffee twirl into the morning’s stillness. I am in my comfy sweats, cocooned in a black sweater. I watch the soft shadows play against the windowsill as the sun slowly rises. The chair, coffee, …
