Solo PR Pro Blog
As a solo public relations professional, your days are a whirlwind of activity. You juggle client strategy, media pitching, content creation, and the endless administrative tasks that come with running your own business. You are the engine and the caboose. But in the...
The rhythm of business for solo practitioners has changed. Gone are the days when a steady stream of referrals was enough to keep your pipeline full and your practice thriving. In an economic climate defined by caution and uncertainty, waiting for opportunities to...
Today, we must be aware that many of us are just dealing with a lot of things in addition to doing our jobs. Compassion may be our greatest skill in navigating a workplace that is filled with wounded and weary people whose performance and perception may be colored by those experiences.
Artificial intelligence (AI) has been a leading topic of conversation as we embrace its capabilities and reshape how work gets done. Additionally, AI tools offer unprecedented opportunities to streamline business-building processes, especially for Solo PR Pros. We can...
The end of the year can feel like a triathlon to Solo PR Pros. With a list longer than Santa Clause, you have an overwhelming amount of client and administrative tasks to complete before the ball drops on December 31. With proposals to finalize, contracts to renew,...
Public Relations professionals know the power of cultivating a strong brand. We spend our days crafting powerful stories and giving life to vision through meticulous planning and thoughtful execution. Yet, we often push our own brand building to the bottom of our...
For both new and experienced solo PR professionals, a common question often arises: how should I determine my rates? Today, we will delve into key considerations when setting your pricing.Establishing your rate begins with a clear understanding of your overhead...
In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. A recent episode of That Solo Life podcast, aptly titled "Breaking Up the Band – Becoming Solo Again," taps into a topic that resonates deeply with many in the PR...
Solo public relations professionals work hard to win and maintain healthy client relationships, but a bad client can impact your confidence and sometimes your bank account. Thankfully, for most solo PR Pros, bad clients are the exception rather than the rule. Below...
In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may...
Living in Michigan, I am always checking the forecast before I make plans. I have multiple weather apps but have also learned to assume that on any given day, you should be prepared for rain or snow. The outlook for the PR business feels a lot like Michigan weather...
Raising rates should be a part of every Solo PR Pro’s toolbox. However, it is not always feasible to raise rates for your current clients. This can be challenging in an economic landscape that has been rife with rising costs, and client layoffs. If you want to enhance...