Solo PR Pro Blog
No matter how long you’ve been in business, whether you’re a solo PR pro or leading a small team, you may have noticed the whispers of self-doubt sneaking into your consciousness. If you’ve ever found yourself to be your own worst enemy — through perfectionism,...
As a solo business owner, you wear a lot of hats, serving as the strategist, the copywriter and the accountant all in one. When you’re just getting started, it might seem exciting to handle everything on your own, but eventually you will grow to a point where it’s...
What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? The creators of...
It’s hard to believe we’re nearing the end of 2021. As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year. From tying up lingering loose-ends with clients before a busy holiday...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
You could say Doug Levy was born to work in the media and communications industry. He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I was that first grader who...
Fun fact: Just because you’re a solo PR pro doesn’t mean you have to do everything yourself. Yes, it’s true. There are many reasons people may collaborate with other PR pros, graphic designers, writers, podcast editors and so forth. Perhaps they need help with a...
Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Upon...
Although you may work as a solo PR pro, you don’t have to go it alone. Maybe you’re in need of some financial advice or you want to grow your client roster. Maybe you’re desperate for some guidance about that seemingly obscure question you’ve been sitting on for two...
Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from...
A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult or very difficult. Put differently, four in 10 communicators have no idea what content their audiences want to read. Whoa. It...
We are all storytellers. Story strategist and fellow solo PR pro Lisa Gerber understands the power of a great story. As the owner of Big Leap Creative, she works with purpose-driven leaders who want to make the world a better place, helping them to articulate...