Solo PR Pro Blog
Stu Opperman, APR hadn’t always planned on being a solopreneur. In fact, he hadn’t even intended on working in PR. He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When...
What’s your happy?If someone asked you that right now, would you know the answer? If not, it’s okay. Because Vernon Brown can help. Vernon, one of the top happiness coaches in the country and founder of What’s Your Happi, spends his days helping entrepreneurs (like...
For Shirley Johnson, taking on clients as a solo PR professional wasn’t part of some grand plan. It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. After living in Chicago,...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo...
It's time to send the year off in style by celebrating the accomplishments of our talented Solo PR Pro Premium members from the last 12 months. Want to join this inspiring network of Solo PR pros in 2022? Check out three good reasons to join and add yourself to the...
Bob Spoerl has been ingrained in the media industry for about a decade, starting first as a journalist before transitioning to “the dark side” as a PR professional a few months into his professional career. While studying journalism at UW Madison, Bob started...
As the year draws to a close, we took some time to reflect and look back on all the content we've published on our blog in 2021. Between countless podcast episodes of That Solo Life, insights from webinars offered to our membership and tons of interesting topics solo...
Sherry Crawley thinks of herself as a translator: taking naturally complex and difficult topics like climate change or housing equity and making them relatable and relevant to a target audience. “I really see a lot of the work I do and what other PR...
No matter how long you’ve been in business, whether you’re a solo PR pro or leading a small team, you may have noticed the whispers of self-doubt sneaking into your consciousness. If you’ve ever found yourself to be your own worst enemy — through perfectionism,...
As a solo business owner, you wear a lot of hats, serving as the strategist, the copywriter and the accountant all in one. When you’re just getting started, it might seem exciting to handle everything on your own, but eventually you will grow to a point where it’s...
What would help you to pitch smarter — to better target your media list and pitch journalists the way they want to be pitched? How can you build stronger relationships with your media contacts when both you and they are juggling so many projects? The creators of...
It’s hard to believe we’re nearing the end of 2021. As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year. From tying up lingering loose-ends with clients before a busy holiday...