Solo PR Pro Blog
During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more....
Virtually all successful consultants know how to craft a full business plan, but when it comes to our own businesses, few of us can find the time. For Solo PR Pros -- most of whom will never seek external funding/investors -- a big business plan is usually overkill....
Not everyone is cut out to work independently, and and there’s nothing wrong with recognizing that solo life isn’t for you.. While most of us wouldn’t trade this career path for anything, if you’re considering taking the leap to self-employment, ask yourself if you...
As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We've talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every...
This was a test, this was only a test. If this had been an actual announcement, you would have been instructed.... If you subscribe to the Solo PR Pro RSS feed, you may have seen a strange test post over the weekend. As sometimes happens when you're pushing the...
During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed: In last weeks' newsletter, we discussed client budget plans. Seeing budget...
During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not). Specifically, the following questions were presented to the group: At #prsaicon,...
During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro...
As independent consultants, we’re often responsible for both purchasing and recommending everything from media databases and wire services to commercial printers and social media measurement tools. We thought it would be interesting to do a quick poll to quantify...
The amazing Jennifer Spivak started with us as an intern and continued as a community assistant – her energy and drive have truly been a constant inspiration! As she continues down her path toward becoming a full-time independent consultant, Jennifer’s decided to...
During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client's focused on deliverable that may...
An important technique for building your profile and credibility is to speak at events. Speaking at conferences that target your peers can lead to new business referrals, and events that target your prospective clients can yield a nice stack of interested executive...