Solo PR
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Solo PR Pro Blog
On tapping your personal networks, over sharing, and building an email list
During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more....
PRO Download: One-Page Business Plan Template
5 People Who Should Never Be Solo
Not everyone is cut out to work independently, and and there’s nothing wrong with recognizing that solo life isn’t for you.. While most of us wouldn’t trade this career path for anything, if you’re considering taking the leap to self-employment, ask yourself if you...
Top 10 Ways To Find Clients
As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We've talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every...
This Was Only a Test
This was a test, this was only a test. If this had been an actual announcement, you would have been instructed.... If you subscribe to the Solo PR Pro RSS feed, you may have seen a strange test post over the weekend. As sometimes happens when you're pushing the...
Budget Trends and Plummeting Klout Scores, Oh My!
During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed: In last weeks' newsletter, we discussed client budget plans. Seeing budget...
On tapping your network, evolution, and growing the biz
During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not).  Specifically, the following questions were presented to the group: At #prsaicon,...
Generalist/Specialist, Image Consulting, & More
During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro...
Do Indies Hold The Purse Strings?
As independent consultants, we’re often responsible for both purchasing and recommending everything from media databases and wire services to commercial printers and social media measurement tools. We thought it would be interesting to do a quick poll to quantify...
On the Path
The amazing Jennifer Spivak started with us as an intern and continued as a community assistant – her energy and drive have truly been a constant inspiration! As she continues down her path toward becoming a full-time independent consultant, Jennifer’s decided to...
Holiday Press, Increasing Clientele, & More
During the October 5 #solopr Twitter chat, independent PR pros shared insight on helping clients find value, garnering holiday press, increasing clientele, & more. Specifically, the following questions were addressed: 1. Client's focused on deliverable that may...