Solo PR Pro Blog
It's a good idea to observe corporate email etiquette when emailing clients. This includes using a short but descriptive subject line (e.g., “Acme Product Newsletter Copy Attached”) and listing the recipients in order of their rank in the "to" and "cc" lines (for...
Keep a small notebook in your car to record mileage as-you-go for the business-related use of your vehicle. This includes not just visits to a client, but also driving to a networking event or meeting, trips to the office supply store, etc. With the increased IRS...
Always give yourself an internal deadline of (at least) 24 hours earlier than your client’s deadline on a small project, and one week earlier on a large one. You never know when a personal emergency or unforeseen snafu could come up, and this way you’ll be covered....
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who...
The following is a guest post from Amanda DiSilvestro, Online Content Editor at Business.com. Along with many other industries, the practice of public relations is changing due to the rapid growth of email and social networking. As a whole, this change is good for...
During the April 4 #solopr Twitter chat, independent PR pros discussed press release distribution, the Belvedere Vodka Facebook issue, and finding inexpensive graphic design services. In addition to the downloadable transcript in PDF, the following highlights some of...
Both Facebook's Timeline cover image requirements and the Profile image dimensions can present challenges to non-designers. We outline several quick, emergency methods to developing these images in the public post: Need Facebook Timeline Cover or Logo Help? Emergency...
As you probably know, Facebook’s new Timeline design went live for everyone – like it or not – this week. If you're like me and you got a panicked phone call from a client at the last minute, asking for help on their Facebook timeline images, or you procrastinated on...
Today, we're proud to unveil our new no-cost Find a PR Consultant feature that will help those seeking assistance from a solo PR pro locate the help they need. It's also the last day for independent consultants to get in on the beta Solo PR PRO Premium membership. In...
During the March 28 #solopr Twitter chat, independent PR pros discussed working with clients who got "burned," preferred conference call services, and mistrust in the PR industry. In addition to the downloadable transcript in PDF, the following highlights some of the...
Lists of people to watch in marketing often come under fire for being light on diversity. Here’s the thing: including those with ethnic, cultural and religious differences is not hard to do! Some say there’s a diversity deficit, and that may be true, but as with many...
The March 21, 2012 chat was sponsored by PitchPen, a site that allows social media consultants to get new clients and grow their business. Be the first to join their global network when it launches mid-2012 and get their free guide to getting new clients. ...