Solo PR Pro Blog
Creativity is integral to professionals in communications. From strategies to messaging to problem solving, thinking outside of the box is our version of coloring inside of the lines. However, there are times when the well of creativity runs dry. This handy...
This is a guest post from Mike Wilner, CEO of Compass, a company that works with small businesses to create affordable (and easy) websites. “A website is your first impression online.” Ever heard that before? It’s a line used by a lot of web service marketers to scare...
This week on the public blog we shared a few ideas to help you improve your business in the new year. While the ideas were specific things that you can do, it is helpful to have a planning process that looks at the bigger picture. Exclusively for Solo PR Pros, we...
This time of year finds many people considering how they can improve in the new year. We look at our personal and professional lives and reflect on the changes that we can make to help us become better versions of ourselves. Â In this post, we offer a few simple tips...
On the fourth Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On November...
This week, the US is pausing to celebrate Thanksgiving, and it is a good time to talk turkey about your business in 2017. Planning your business is a lot like planning a Thanksgiving meal. You cannot decide on Thanksgiving morning that you're going to prepare a feast...
The press release is dead! The blog is dead, long live social media! Out with social media, in with mobile! Virtual reality will replace everything! Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today,...
On the second Wednesday in November, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Pros in public relations, social media, and communications never seem to have a shortage of things to do. However, there are seasons when client workloads may ease, you’ve completed a project, or you have an opening. During these times, you may find yourself actually...
Before you can pitch your client to the media, you need to make sure they are media ready. You do not want all of your hard work undone by a client who is not fully ready to handle the pressures inherent in an interview. PRO member, Alison Kenney has collected tips...
At some point, every independent consultant is confronted with the client who does not fully understand the value of hiring a solo to do the job. The client may question if a one-person or small team is as good as an agency or may assume that hiring an employee would...
What's In, What's Out This is a guest post from Solo PR PRO Premium member, Daria Steigman. Many years ago I was asked to develop a marketing package for the environmental practice group of a large, Washington-based, law firm. I interviewed all the partners, developed...