Solo PR

Pro Blog

Solo PR Pro Blog

10 Image and Video Tools for PR Pros

10 Image and Video Tools for PR Pros

Today’s communication professional must be able to tell captivating client stories in words and images. Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and...

read more
The Measurement Gap in Social Media

The Measurement Gap in Social Media

Professionals in marketing, public relations, social media and related fields all struggle with how to measure quantitative results for clients. There are fierce debates on the metrics that matter, and how to best present ROI to clients. All communication pros utilize...

read more

Brand / Communications Audit

Every brand needs a health check on occasion. Whether you are working with a new client or existing client, a brand/communications audit allows you to assess the effectiveness and consistency of their brand. Solo PR PRO Premium Member, Jennifer Marsik Friess shares...

read more
Getting Organized

Getting Organized

A little upfront work can save you a lot of time. This is a guest post from Solo PR PRO Premium member, Daria Steigman. Every time I get a new computer – desktop, laptop, or All-in-One – I have visions of reclaiming my desk and basking in the openness of white space....

read more
Should You Use Instagram Story or Snapchat? [Infographic]

Being a Boss When You Feel Like a Fraud

This is a guest post from Amy K. Harbison, CPCC, ACC. Does this sound familiar? You’ve just become a Solo PR pro. You’re initially exhilarated. You’re good at what you do and you’re ready to work for yourself. The euphoria starts strong, then it evaporates. Your...

read more
PRO Download: Scope of Work

PRO Download: Scope of Work

Every independent consultant has or will face that client project that is layered and exciting and will require a very clear structure so that you are not pulled into doing free work that is not part of the deal. In truth, even routine projects require a scope of work...

read more