This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
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![Should You Use Instagram Story or Snapchat? [Infographic]](/wp-content/uploads/2016/09/ID-100267640.jpg)
Should You Use Instagram Story or Snapchat? [Infographic]
In addition to a growing number of social media channels, communications professionals must also contend with the near constant changes of features within individual channels. More channels are beginning to add similar features making it more difficult to determine...
Chat Recap: Red Flags, Making Boring News Exciting, and More
On the second Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...

10 Image and Video Tools for PR Pros
Today’s communication professional must be able to tell captivating client stories in words and images. Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and...
Chat Recap: Holidays With Clients, Business Anniversaries, and More
On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...

The Measurement Gap in Social Media
Professionals in marketing, public relations, social media and related fields all struggle with how to measure quantitative results for clients. There are fierce debates on the metrics that matter, and how to best present ROI to clients. All communication pros utilize...
Brand / Communications Audit
Every brand needs a health check on occasion. Whether you are working with a new client or existing client, a brand/communications audit allows you to assess the effectiveness and consistency of their brand. Solo PR PRO Premium Member, Jennifer Marsik Friess shares...

Getting Organized
A little upfront work can save you a lot of time. This is a guest post from Solo PR PRO Premium member, Daria Steigman. Every time I get a new computer – desktop, laptop, or All-in-One – I have visions of reclaiming my desk and basking in the openness of white space....
Chat Recap: Influence – Defining It, Measuring It, and More
On the second Wednesday in September, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on...
![Should You Use Instagram Story or Snapchat? [Infographic]](/wp-content/uploads/2016/09/ID-100267640.jpg)
Being a Boss When You Feel Like a Fraud
This is a guest post from Amy K. Harbison, CPCC, ACC. Does this sound familiar? You’ve just become a Solo PR pro. You’re initially exhilarated. You’re good at what you do and you’re ready to work for yourself. The euphoria starts strong, then it evaporates. Your...
PRO Download: Basic Video Release Form
Solo PR Pro Premium member, Karen Pierce Gonzalez shared this basic video release form for Solo PR Pros. Thanks Karen! Video Release Form

PRO Download: Scope of Work
Every independent consultant has or will face that client project that is layered and exciting and will require a very clear structure so that you are not pulled into doing free work that is not part of the deal. In truth, even routine projects require a scope of work...