Solo PR Pro Blog
Many solos enjoy a healthy amount of referral business. Yet, we often do not consider it as a business development tactic that can be activated. Adding influencers and referrals to your business development mix can support you reaching your personal growth goals much...
On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On January...
Humans are a tribal bunch. We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group....
When you are a busy Solo PR pro, it is easy to push business development to the back burner, However, building proactive business development into your calendar helps to smooth out your income flow and avoid fear and panic should a client engagement decrease or end....
On the first Wednesday in January, we kicked off the year with a joint Q&A chat with the #smchat community. Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social...
If This Then That (IFTTT) is a free tool that can eliminate some of your manual work. Do you want to capture time entries in a spreadsheet? Do you need to have a record of buffer posts? IFTTT can handle these tasks and more. This year, we want to get more done in...
Video is far from being the new kid on the block. Communication pros have used it for years in client work. What has changed is the ease of creating and distributing video. While produced videos remain a valuable tool, the ability to create video with little more than...
Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, "you can't manage what you don't measure." In a profession that is often misunderstood and sometimes undervalued, it is more important than ever to be able...
by Jennifer Spivak A few days before Thanksgiving, I was contacted by a prospect who was scheduled to appear on a local morning news show for Small Business Saturday. The woman, who ran an e-commerce business on Shopify, wanted to know if there was a way to use...
On December 15, 2015, Solo PR PRO member Alison Kenney hosted a conference call for Premium members to discuss Business planning. PRO member, Kristie Aylett took notes and has made them available for download. If you missed the call or simply want to review, you can...
For PRO members only, we have compiled a list of 10 business themed books for your holiday reading pleasure. The topics range from overcoming procrastination to artificial intelligence. We have included brief descriptions and Amazon (non-affiliate) links so that you...
On the second Wednesday in December, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On December...