Chat Recap: Fake News, LinkedIn Relationships, and More

On the second Wednesday in January, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On January 25 2017, we weighed in with opinions and insight on the following topics of interest:

  1. How can I better leverage LinkedIn to meet/nurture prospective clients? #solopr
  2. What are best practices when you want to shift the industry or market you serve? #solopr
  3. Have you changed how you vet media targets for clients in wake of discussion re “fake news?” #solopr
  4. Do you advise clients to avoid hot-button issues or let them weigh-in with a planned strategy? #solopr
  5. What steps should you take when your client ends up in a social media firestorm? Shut-down? #solopr
  6. When doing media outreach in a new region, what are the best tips for breaking through? #solopr
  7. Have you added any new skills/service offerings this year in response to market/industry? #solopr

A few of the top tweets are highlighted below (followed by a link to the full transcript):

Be sure to check out the transcript in PDF for the full discussion. Please note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions in the comments and mark your calendars for the next chat on Wednesday, February 8, 2017 at 1pm Eastern.