Solo PR Pro Blog
Congratulations you have landed a new client! Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. and remains popular across all demographic groups (according to 2018...
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Yet, with heightened focus (and dollars) on content marketing, many pros are...
Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. With any type of strategic planning you do for clients, the first step in the process inevitably involves gathering...
Summer is unofficially over, and thoughts have already turned to football and pumpkin spice everything. It also means eyes are on the last few months of 2018. How can you set your business up for a strong financial finish to your year? Check Your Numbers 2018 is the...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Here at Solo PR Pro, we love to “nerd out” with new data. As we serve our clients, it’s vital that we keep up with where our potential target audiences are spending time online....
Written by Michelle Kane, Voice Matters LLC Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us!). Examples abound, from the...