Solo PR Pro Blog
A common challenge with new and seasoned solo PR Pros is developing new business. For many consultants, referrals are a primary source of new business, and that is great! However, it is unwise to depend solely on the generosity of your network. As the old saying goes,...
Personal branding and social media strategist, Irene Koehler led us through how to get more out of LinkedIn in this 1-hour webinar. The webinar was not an exhaustive primer on LinkedIn but educated on practical tips to improve your profile and attract clients....
Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. Data has always informed the work of public relations professionals, but the sheer volume of...
The long-running #solopr Twitter chat is a popular chat for independent and small business pros in public relations, communications, social media and related fields. Join us for the next chat on Tuesday, June 5 at 1 pm Eastern as we cover any remaining questions...
Memorial Day has ushered in the unofficial start to the summer season. What does that mean for your Solo PR consultancy? Does business slow down or do you find yourself gearing up for client events? For those of us who are parents working from home, summer brings a...
The European Union General Data Protection Regulation (GDPR) is a new data privacy law that will go into effect May 25, 2018. GDPR is meant to provide data privacy protections for individuals in the European Union (EU), giving those individuals more power over the...
This post was originally published on October 11, 2016 and updated on May 22, 2018. Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. In fact, independents make up 34% of the US workforce. The ease...
We recently learned of a new interview too, InterviewJS, which we shared in the Facebook group. After taking the site demos, we put it to work on one of our Solo PR Pro premium members, Doug Levy. We thought it would be worthwhile to share, exclusively with Solo PR...
Written by Michelle Kane It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? Video is an excellent way to lay the...
Ten years ago, we asked "Who Can Be a Solo PR Pro?" At that time, we noted that while this site has "PR" in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we...
Content marketing is a strategy that reaches across organizations and requires the cooperation and buy-in of multiple departments to succeed. With many solo PR pros leading or supporting content marketing, we all want to ensure that we are set up for success. How do...
On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we...