Solo PR Pro Blog
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. The final quarter of the year is also an ideal...
Managing projects is hard enough, but finding a tool to help you can be downright painful. With a vast array of options, choosing the right tool can be overwhelming. Exclusively for Solo PR Pro members, we have developed a quick and easy resource with a few...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. and remains popular across all demographic groups (according to 2018...
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Yet, with heightened focus (and dollars) on content marketing, many pros are...
Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. With any type of strategic planning you do for clients, the first step in the process inevitably involves gathering...
Parting is such sweet sorrow...or not when it comes to disengaging from clients. Client relationships can end due to a number of factors. Whether you are dancing toward the exit, or sad to see them go, there are lots of steps to consider on your way out. To make...
Summer is unofficially over, and thoughts have already turned to football and pumpkin spice everything. It also means eyes are on the last few months of 2018. How can you set your business up for a strong financial finish to your year? Check Your Numbers 2018 is the...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Here at Solo PR Pro, we love to “nerd out” with new data. As we serve our clients, it’s vital that we keep up with where our potential target audiences are spending time online....
Written by Michelle Kane, Voice Matters LLC Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us!). Examples abound, from the...
By Daria Steigman, Steigman Communications Last week, I tried to freeze time. Spoiler alert: It did not work. However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. The post was originally published on...
This post was written by Michelle Kane, Solo PR Pro Premium member and founder of VoiceMatters. Earning a living as a solo communications professional has its advantages. For the most part, we’re free to choose the type of work we enjoy, set our own schedules, and...