Solo PR Pro Blog
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Love or hate it, Facebook continues to be the social media platform of choice for 68% of adults in the U.S. and remains popular across all demographic groups (according to 2018...
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Yet, with heightened focus (and dollars) on content marketing, many pros are...
Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. With any type of strategic planning you do for clients, the first step in the process inevitably involves gathering...
Parting is such sweet sorrow...or not when it comes to disengaging from clients. Client relationships can end due to a number of factors. Whether you are dancing toward the exit, or sad to see them go, there are lots of steps to consider on your way out. To make...
Summer is unofficially over, and thoughts have already turned to football and pumpkin spice everything. It also means eyes are on the last few months of 2018. How can you set your business up for a strong financial finish to your year? Check Your Numbers 2018 is the...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Here at Solo PR Pro, we love to “nerd out” with new data. As we serve our clients, it’s vital that we keep up with where our potential target audiences are spending time online....
Written by Michelle Kane, Voice Matters LLC Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us!). Examples abound, from the...
By Daria Steigman, Steigman Communications Last week, I tried to freeze time. Spoiler alert: It did not work. However, this post from Solo PR Pro Premium member, Daria Steigman has timeless (ha, ha, get it) advice on managing time. The post was originally published on...
This post was written by Michelle Kane, Solo PR Pro Premium member and founder of VoiceMatters. Earning a living as a solo communications professional has its advantages. For the most part, we’re free to choose the type of work we enjoy, set our own schedules, and...
This month we invited Joel Kessel to join us in the Facebook Group for a Live interactive session to address common challenges that solos face. Joel walked us through his own journey and shared strategies to help assess opportunities, consider how we use our time and...
Starting a solo PR pro business is one of the scariest and most satisfying things you will ever do. Most Solo PR Pros launch their business with a focus on gaining clients and doing the work. You enjoy charting your course and choosing the type of work you do. Early...
This is a guest post by Brad Shorr, Director of Content Strategy at Straight North, an Internet marketing agency in Chicago that provides SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading...