Setting aside time once a year to get away from your usual location and routine to check in with yourself and your business goals is good for business, and you.
Get a Room! The Benefits of a Solo Business Retreat
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Solo PR Pro Blog
Time Management for the Solo PR Pro: Who Has Time for That?
We all have the same number of hours in the day as Beyoncé, so they say. Except where Beyoncé has a huge team behind her, as solo consultants, we are the ones wearing many of the hats in our businesses. So, what’s a solo to do? Maximizing our time is directly...
The Wholeness Conversation
Karen Swim had the opportunity to chat with Dr.Glenn McElhinney on the subject of "wholeness," what it really means and why it is important to Solo PR Pros. Exclusively for PRO Premium members, we are providing the audio and raw transcript. As an additional bonus, Dr....
2019 Trends to Watch for Solo PR Pros
We hope that 2018 was a good year for you, both personally and professionally. Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Voice Search / AI Did you receive an Amazon...
How to Weather Bias in Communications
In a recent TEDxUGA talk, meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes...
Hitting the Mark: Social Media Benchmark Report from Rival IQ
You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? That is what you’ll find in the 2018 Social Media Benchmark...
5 Gifts to Give Yourself This Year
Hello December! We are officially in the traditional gift giving season. Whether you celebrate Hanukkah, Christmas, Kwanzaa or nothing at all, you can treat yourself to a few well-deserved gifts that will have a lasting impact. Pats on the back Far too often, we are...
5 Tips to Set the Table for Success in the New Year
In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Secret ingredients...
Solo PR Guide to Instagram Ads
Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span...
Client Year End Review
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for a rate increase or...
Give Yourself a Raise!
This post has has been updated for 2018. As the year comes to a close, you may be reviewing your finances and wondering how you worked worked so many hours for so little profit (or even a net loss)? You remember the weekends, the “rising to the challenge regardless of...
How to Set the Stage for Success with a New Client
Congratulations you have landed a new client! Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually...