Solo PR Pro Blog
It’s time to shed the winter layers and spring clean your business. Spring cleaning does not have to be an arduous task. Exclusively for Solo PR Pro Premium members, we have created a by-the-minute checklist to help you tackle tasks in manageable blocks of time....
Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including...
Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received...
Many professionals have a hard time using their professional skills to promote their business. You are bold and confident when doing work for clients but uncomfortable putting those same skills to use to promote yourself and your business. By failing to do PR for...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Strategic planning forms the cornerstone of what we do as communications consultants and provides the foundation from which all other communications activities are formulated and put into action. What differentiates top consultants from others – including many PR...
Social circles are important to communications professionals. As part of our work, we analyze, track, and create plans to reach and engage various networks of people. Social circles also personally benefit us as they offer support and very often are the source of...
Love is in the air, and we want that love to extend to our professional work. As a solo pro, you want to do good work with good clients that value you. However, the way to every client’s heart may differ. In this post, inspired by this month of love, we look at three...
Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing. When you receive a...
The good news: your solo business is thriving. The bad news: you are drowning and need help. One way to solve this happy “problem” is to share the workload with someone else, so you can focus on what you do best. Hiring an employee or a subcontractor is a big step,...
Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR, recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. In this account,...