Solo PR Pro Blog
We Solo PR Pros love any gadget, app, or tech tool that helps us to save time, stay organized, and better serve our clients. Here is a list of tools we are loving right now. Otter.ai We are always on the hunt for an audio transcription tool and we love Otter.ai. It...
In our Expert Moments series, we sit down with an expert for a one-on-chat on topics that impact Solo PR Pros - personally and professionally. In this expert moment, we chat with former broadcast journalist and media mentor, Dwann Holmes. Exclusively for Solo PR Pros...
Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most...
Once upon a time—well, not that long ago—television sets had dials on them that were used to change channels. There were two channel dials, VHF and UHF, named after the “very high” or “ultra-high” frequencies that stations used for their broadcasts. The VHF dial,...
With the arrival of spring and longer, warmer days, the last thing a busy Solo PR Pro wants to do is spend more time indoors making sense of receipts, expenses, and other data in preparation for filing taxes. Download these apps now to make your day-to-day business...
Solo PR Pros don’t have to give up brainstorming when they leave the corner office. You can brainstorm on your own with these tips.
Personas have spread throughout the business world. Starting in the information technology space for tailoring application development to intended users, the idea of using fictional characters to characterize a particular audience in fine detail has been taken up by...
Do thoughts of how to use search engine optimization (SEO) make your head spin? It’s OK. And, guess what? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. These days SEO is based on...
When Solo PR Pros get a seat at the table they do amazing work. However, some companies will not even allow solos into the room because of their size, and this can be a huge mistake. In a recent post for Cision I discussed large agencies and solo PR Pros. In it I...
It is important for Solo PR Pros to keep their skills fresh. We know that you are busy and don't have time to research all of the options for professional development. Exclusively, for Solo PR PRO Premium members, we have done the legwork and curated a list of...
One of the best aspects of operating as a solo practitioner is, well, being solo. The autonomy of choosing our projects and, for the most part, how we work is a fulfilling way to make a living. We provide value and combat isolation by collaborating with our teams and...
Setting aside time once a year to get away from your usual location and routine to check in with yourself and your business goals is good for business, and you.