Solo PR Pro Blog
The fall season, for many solo PR Pros feels like running a marathon at a sprint pace. Conferences, surveys, forecasts, trend reports, budgeting, launches, and clients squeezing every drop of PR goodness you have to offer before the year closes can be exhausting. But...
In episode 15 of the That Solo Life podcast we were joined by fellow Solo PR Pro, Dr. Lori Baker-Schena. In addition to the solo practice she founded in 1987, which she continues to this day, Dr. Baker-Schena is the co-founder of LeadHERship Consortium, working with...
In this week's episode of That Solo Life what did we decide to cover? Not working! Solo PR Pros work hard – and we love it – but we also need our down time, time to decompress and recharge. It’s essential if we’re going to stay at the top of our game. The key to...
We all know the importance of business development but are you getting the most out of your efforts? Most Solo PR Pros don’t have a sales team or fancy marketing automation tools, but you can steal big business practices that take your business development to the next...
You need more than technical expertise as you deal with all of the responsibilities inherent in being a solo PR pro. We offer five practical tips that you can use to succeed in business.
Solo PR Pros put a lot of work into winning new clients. In addition to the hours and expense of business development to cultivate new opportunities, new business discussions and proposals require time and effort. If you travel to meet with prospective clients, it is...
It’s hard to keep up with all of the articles, books and resources while running your business. To help you keep up we’ve curated a list of things that caught our attention this month. Do you have something to add? Let us know in the comments or drop a note to...
There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new...
Solo PR Pros should make time this summer for their own version of #HotSummerSolos. You can heat up your business and end the year strong by taking time out to refresh. At Solo PR Pro, we are fans of the annual business retreat for goal setting and planning, but you...
Adaptability is inherent in the job of being a professional communicator. We know more than others that change is a constant. As a solo PR Pro the ability to adapt - processes, skills and perspective - can be crucial to your success and longevity. In this TED Talk,...
In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. This often means tailoring efforts to tasks, outlets and audiences that will deliver the highest ROI. However, this approach is not always the...
Photo by Thom on Unsplash It’s here! Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on...