Solo PR Pro Blog
On January 1, 2020, California Assembly Bill 5 (AB 5) went into effect. You can read the full text of the bill here. We believe that ALL solo PR pros need to understand this bill and its ramifications, whether or not you live in or do business in California. Other...
Starting a solo public relations business is exciting and a little scary. You know how to do your job, but what don’t you know about running a business? This month we have been tackling some of the common questions and challenges facing those starting a business. We...
It is the start of a new decade, and for many this is the year that you will take the leap and start your own business. But where exactly do you start? What steps do you take to move from vision to reality? Listed below are five questions to get you started in your...
Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking. The report highlighted that there remains a large gap between women and men in the workforce at large but also in entrepreneurship. In the...
We sat down to chat with Solo PR Pro Premium member, Maren Minchew about the nuances of working with military clients. Download the unedited audio and transcript of this discussion. As a Bonus, exclusively for Solo PR Pro Premium members, we also included resources...
A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog. What should an organization do when a...
We are in the last month of this decade. I know, mind blowing, right. As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. Self doubt. You are good enough and yes you deserve to be paid whatever you charge. End of...
This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The...
In episode 21 of the That Solo Life podcast, “Slow Down! Be a Better PR Pro by Monotasking,” we talked about how in order to be a true rock star in your work, you’d better be a sensational multitasker. Except, it isn’t true. Multitasking isn’t better, and science...
Keeping up with news is hard enough but as PR pros we are also called upon to keep clients informed and leverage current news on their behalf. All of this can take precious hours per day. In this post exclusively for Solo PR Pro Premium members I show you my personal...
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for a rate increase or...
As we near the end of 2019, you may have already done your budgeting, tax planning and conducted (or scheduled) year-end client reviews. However, here are 5 things that you may not have considered that you should do before the end of the year. Review your wins and...