Solo PR Pro Blog
We are in the last month of this decade. I know, mind blowing, right. As we head into 2020 and a brand new era, there are a few things that Solo PR pros need to leave in 2019. Self doubt. You are good enough and yes you deserve to be paid whatever you charge. End of...
This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The...
In episode 21 of the That Solo Life podcast, “Slow Down! Be a Better PR Pro by Monotasking,” we talked about how in order to be a true rock star in your work, you’d better be a sensational multitasker. Except, it isn’t true. Multitasking isn’t better, and science...
Keeping up with news is hard enough but as PR pros we are also called upon to keep clients informed and leverage current news on their behalf. All of this can take precious hours per day. In this post exclusively for Solo PR Pro Premium members I show you my personal...
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for a rate increase or...
As we near the end of 2019, you may have already done your budgeting, tax planning and conducted (or scheduled) year-end client reviews. However, here are 5 things that you may not have considered that you should do before the end of the year. Review your wins and...
In a recent webinar, Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. You have the tools. You do not have to start from ground zero when developing a video strategy. If you are...
Solo PR Pro member and video expert, Dan Farkas walks us through how to develop a video program on any budget. This webinar is filled with practical tips that you can use to support clients and your own branding. Watch the replay below or here. BONUS: Dan's...
Guest presenter, Craig Severinsen, walked us through three key steps to optimize business development and grow your business. Exclusively for solo PR Pros, the video will always be accessible here. This is one that you may want to watch a few times and take notes....
In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some...
Most consultants have a love-hate relationship with RFPs and RFQs. They can be tedious laborious and feel like a shot in the dark rather than a real opportunity. Yet, in some sectors, such as government, RFPs are the process used to find and hire vendors. Some RFPs...
The fall season, for many solo PR Pros feels like running a marathon at a sprint pace. Conferences, surveys, forecasts, trend reports, budgeting, launches, and clients squeezing every drop of PR goodness you have to offer before the year closes can be exhausting. But...