Keeping up with news is hard enough but as PR pros we are also called upon to keep clients informed and leverage current news on their behalf. All of this can take precious hours per day. In this post exclusively for Solo PR Pro Premium members I show you my personal...
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How to Prepare for Client Year-End Business Reviews
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for a rate increase or...
5 Things to Do Before Year End
As we near the end of 2019, you may have already done your budgeting, tax planning and conducted (or scheduled) year-end client reviews. However, here are 5 things that you may not have considered that you should do before the end of the year. Review your wins and...
What Dan Farkas Taught Us About Video Marketing
In a recent webinar, Dan Farkas presented strategies for creating and managing a video content program. Below are 5 key things we learned from his presentation. You have the tools. You do not have to start from ground zero when developing a video strategy. If you are...
The Solo’s Guide to Video
Solo PR Pro member and video expert, Dan Farkas walks us through how to develop a video program on any budget. This webinar is filled with practical tips that you can use to support clients and your own branding. Watch the replay below or here. BONUS: Dan's...
Webinar Replay: 3 Keys to Master Facebook and LinkedIn to Hit $20K Months
Guest presenter, Craig Severinsen, walked us through three key steps to optimize business development and grow your business. Exclusively for solo PR Pros, the video will always be accessible here. This is one that you may want to watch a few times and take notes....
How to Own the Sales Process
In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In this post, we recap some...
How to Evaluate RFP Opportunities
Most consultants have a love-hate relationship with RFPs and RFQs. They can be tedious laborious and feel like a shot in the dark rather than a real opportunity. Yet, in some sectors, such as government, RFPs are the process used to find and hire vendors. Some RFPs...
The Very Long Fall Season and How to Survive It
The fall season, for many solo PR Pros feels like running a marathon at a sprint pace. Conferences, surveys, forecasts, trend reports, budgeting, launches, and clients squeezing every drop of PR goodness you have to offer before the year closes can be exhausting. But...
Take a Seat…and Own it!
In episode 15 of the That Solo Life podcast we were joined by fellow Solo PR Pro, Dr. Lori Baker-Schena. In addition to the solo practice she founded in 1987, which she continues to this day, Dr. Baker-Schena is the co-founder of LeadHERship Consortium, working with...
Guilty Pleasures with the That Solo Life Podcast
In this week's episode of That Solo Life what did we decide to cover? Not working! Solo PR Pros work hard – and we love it – but we also need our down time, time to decompress and recharge. It’s essential if we’re going to stay at the top of our game. The key to...
Lead Management Tips for Solo PR Pros
We all know the importance of business development but are you getting the most out of your efforts? Most Solo PR Pros don’t have a sales team or fancy marketing automation tools, but you can steal big business practices that take your business development to the next...