Solo PR Pro Blog
Karen Swim had the opportunity to chat with Dr.Glenn McElhinney on the subject of "wholeness," what it really means and why it is important to Solo PR Pros. Exclusively for PRO Premium members, we are providing the audio and raw transcript. As an additional bonus, Dr....
We hope that 2018 was a good year for you, both personally and professionally. Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Voice Search / AI Did you receive an Amazon...
In a recent TEDxUGA talk, meteorologist J. Marshall Shepherd shares insights on confirmation bias and cognitive dissonance that has powerful applications for professional communicators. Using weather and climate change, Dr. Shepherd delves into bias and how it shapes...
You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? That is what you’ll find in the 2018 Social Media Benchmark...
Hello December! We are officially in the traditional gift giving season. Whether you celebrate Hanukkah, Christmas, Kwanzaa or nothing at all, you can treat yourself to a few well-deserved gifts that will have a lasting impact. Pats on the back Far too often, we are...
In a few short weeks, we will be blowing noise makers and singing “Auld Lang Syne” as we close out another year. Before this year becomes a Facebook memory, there are five things you can do to set the table for your business success in the new year. Secret ingredients...
Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. Instagram has over 800 million users and 25 million business profiles. Those businesses range from solos to large corporations and span...
The year-end business review is a great strategic tool to ensure that you and your clients are aligned on goals. It provides an opportunity to recap the value of your work and define plans for the coming year. If you are planning to ask for a rate increase or...
This post has has been updated for 2018. As the year comes to a close, you may be reviewing your finances and wondering how you worked worked so many hours for so little profit (or even a net loss)? You remember the weekends, the “rising to the challenge regardless of...
Congratulations you have landed a new client! Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement. You want to use the onboarding process to set expectations, establish rapport, and mutually...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC Working as solo consultants, many with virtual teams, we depend on our technology. Email, Cloud Services, Skype, etc., it allows us to work together and move our client work...
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas...