Solo PR Pro Blog
There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new...
Solo PR Pros should make time this summer for their own version of #HotSummerSolos. You can heat up your business and end the year strong by taking time out to refresh. At Solo PR Pro, we are fans of the annual business retreat for goal setting and planning, but you...
Adaptability is inherent in the job of being a professional communicator. We know more than others that change is a constant. As a solo PR Pro the ability to adapt - processes, skills and perspective - can be crucial to your success and longevity. In this TED Talk,...
In our work as communicators we always want to be strategic in how we use our client’s time to achieve the best results. This often means tailoring efforts to tasks, outlets and audiences that will deliver the highest ROI. However, this approach is not always the...
Photo by Thom on Unsplash It’s here! Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on...
This week as we pause to celebrate Independence Day in the United States, solo PR Pros shared what independence means to them. Read their thoughtful, fun and inspiring answers below. "Being able to make the decisions and be responsible for the outcome -- whether good...
Many solo PR pros get the majority of their business from referrals. However, business development is essential to sustaining a healthy business that continues to give you freedom to serve the clients you choose to serve. There are so many avenues to developing...
Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “Self-Employment in America 2019” report. Solo PR Pro had the opportunity to chat with Matt Baker,...
There has been a lot of interest in podcast pitching from our Solo audience. In response to the growing need, we have updated our podcast resource with new stats, tips and resources, exclusively for Solo PR Pro Premium members. Download the PDF: Add Podcasts to Your...
Communications professionals know having a PR crisis plan in place is invaluable. It is the one asset we hope we never have to use on a client’s behalf. There are clients who understand a PR crisis plan is essential, and either expect or welcome its creation. Then...
You’re starting your new public relations business. You have the required talent and initiative. There’s just one thing: you’re also an introvert. This hasn’t stopped you from excelling in your field, or even developing new business. Building a business that’s all...
With the smell of summer in the air and promise of sunny skies calling you to lazy hours on the beach or lounging poolside, your tolerance level may become lower for bad clients. This is the perfect time of year to take a hard look at your client roster and make...