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Solo PR Pro Blog

Say Good-Bye to Bad Clients

Say Good-Bye to Bad Clients

With the smell of summer in the air and promise of sunny skies calling you to lazy hours on the beach or lounging poolside, your tolerance level may become lower for bad clients. This is the perfect time of year to take a hard look at your client roster and make...

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Expert Moments – Trish Lambert

In this expert moments, we sat down with Trish Lambert, to talk about moving in and out of solo life, and the lessons learned from it all. We also discussed content marketing and how it has changed over the years. Raw audio and transcript can be downloaded below....

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Measure What Matters

Measure What Matters

This post first appeared on Solo PR Pro in July 2017. It has been edited and updated. As a Solo PR Pro, it is not enough to do a great job for clients, you must be able to show results in a way that is meaningful to them. Measuring results begins with the discovery...

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Digital Marketing Update for Solo PR Pros

Digital Marketing Update for Solo PR Pros

Many of us use our clients’ digital channels to further their messages and grow their businesses. Here’s an update on what’s new in the digital marketing world. Facebook Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019. Here are a few key...

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Knowing When to Hire Help

Knowing When to Hire Help

Starting a solo PR pro business does not mean that you have to work on your own. In fact, many solos today employ some help in running their solo business from VAs to strategic partners to part time employees. In the early stages of your business, you will likely work...

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