Solo PR Pro Blog
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. Last week, Kellye celebrated her 16th year as an independent PR practitioner. Her post, “Celebrating 16 Years And Counting,” called out three key lessons for those wishing to commit to a solo...
I had the pleasure of speaking with Matt Hicks, former Social Media Manager with Facebook. As you can imagine, Matt is full of insight into how brands can better use their Facebook Pages to connect with audiences with the goal of developing relationships. This...
The November 16, 2011 chat was sponsored by PitchPen, a new service for consultants to pitch companies actively seeking PR help: http://www.pitchpen.com. Consultant participation in PitchPen is invite only- email membership@pitchpen.com with your name/experience/links...
This post is by Solo PR Pro Content and Community Specialist, Heather Rast. In last weeks’ #SoloPR chat, we talked about the circumstances in which an indie consultant might elect to decline a work offer and the best ways to handle communicating a “No, thank you”...
In the year 1995, Google hadn’t been invented yet, the then-admired Mel Gibson won the Academy Award for best director (Braveheart), and grunge goddess Alanis Morissette won the Grammy for best album (Jagged Little Pill). In November 1995, Crane Communications, LLC...
We’re happy to unveil the premium Solo PR PRO membership site, now in public beta (at special beta pricing). Specifically for us, this premium PRO content offers road-tested deliverables and downloads, a members-only Forum, a special upcoming Show Me the Money! series on setting rates, and much more.
During the November 9 #SoloPR Twitter chat, independent PR pros discussed the pros/cons of working beyond normal business hours, criteria for declining or referring work, and more. Specifically, the following questions were addressed: Does it ever make sense to pull...
As a follow-on to our recent discussion during the #SoloPR Twitter chat, this guest post is from Atlanta-based #SoloPR community member Tiffany Rogers. As a solo public relations professional, people always ask me, “What is PR, and what exactly do you do?” Depending...
It’s a common discussion in the Solo PR community: how much does online popularity matter when it comes to business success? And are these online relationships really friendships? When one of the industry’s top bloggers (and my good friend), Beth Harte, chose to...
As independent consultants, there are commonalities in the value propositions we offer potential clients. While we each have our own unique skills and experiences to offer, the flexibility and client service benefits an indie can deliver are universal. For that...
Time management is one of the most critical skills that consultants must master to be successful and profitable. An excellent tool to help plan ahead for where your hours will go is an hourly projection spreadsheet. Projections play an important role in the management...
During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more....