Award programs can be an important part of PR work. A few of our savvy solos offer tips to create award winning submissions for you and your clients.
Why PR Awards Matter and How To Win Them: Best Practices From PR Pros
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Spotlight on a Solo PR Pro: Meet Daria Steigman
Two of Daria Steigman’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon....
5 Tips for Working with the Media in 2022
Journalism has changed a lot over the last few years, but you don't have to feel left behind. One thing that hasn't changed? Media relations remain an important part of the PR world. You can still provide valuable, unique and timely information to journalists....
Change is the New Normal: How to Keep Up With it All as a Solo PR Pro
Change is something you’re probably very familiar with as a small business owner. But the past few years have brought on a dizzying amount of pivoting, and it’s left most of us with a severe case of business whiplash. Luckily, Chip Griffin, founder of Small Agency...
Best Practices for Securing Executive Speaking Engagements
Steal these best practices from an executive speaking consultant veteran to gain speaking opportunities for your executive clients.
What You’re Getting Wrong About Pricing
I had the chance to talk pricing with Chip Griffin and Brad Farris on the Small Agency Talk Show. Pricing is always a hot topic for freelance PR professionals and Solo PR Pros. We worry about setting the right price, properly accounting for the scope of work and...
5 Quick Tips to Curb Screen Time as a Solo PR Pro
Byline: Janet Falk Like many public relations professionals, you have an active social media presence, walking the walk you advocate for your clients and promoting your practice. In fact, you may be managing your clients’ social media accounts. But what happens...
5 Solos Share How to Break Into A Different Sector of Business
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
Professional Development: An Investment in Yourself
How much do you value your business? Do you perform regular maintenance so that it does not break down? Do you want it to keep delivering for the next 5, 10 or even 20 years? For you to get the most life out of your business, you must ensure that all the parts stay in...
Uncertain Times: 12 Resources for Solo PR Pros
The last few years haven't been easy — for anyone. We have all had tough times as we have confronted unimaginable challenges. With loss, strife and conflict, it's difficult these days not to feel a bit despondent by the state of the world. Maybe you've also felt...
The How-To Guide for Parental Leave as a Solo PR Pro
Stepping away from work for parental leave is never easy. While you're wrapped up in the joy, beauty and sleepless nights of your newborn, work still goes on. Projects still have deadlines, clients are still paying and there are always new fires to put out. ...
A 5-Step Process for Crafting Compelling Stories
Stories are an essential part of how we communicate. Before babies even understand words, parents tell stories to soothe, entertain and teach them. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture...