Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
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Solo PR Pro Blog
Professional Development: An Investment in Yourself
How much do you value your business? Do you perform regular maintenance so that it does not break down? Do you want it to keep delivering for the next 5, 10 or even 20 years? For you to get the most life out of your business, you must ensure that all the parts stay in...
Uncertain Times: 12 Resources for Solo PR Pros
The last few years haven't been easy — for anyone. We have all had tough times as we have confronted unimaginable challenges. With loss, strife and conflict, it's difficult these days not to feel a bit despondent by the state of the world. Maybe you've also felt...
The How-To Guide for Parental Leave as a Solo PR Pro
Stepping away from work for parental leave is never easy. While you're wrapped up in the joy, beauty and sleepless nights of your newborn, work still goes on. Projects still have deadlines, clients are still paying and there are always new fires to put out. ...
A 5-Step Process for Crafting Compelling Stories
Stories are an essential part of how we communicate. Before babies even understand words, parents tell stories to soothe, entertain and teach them. As PR professionals, we must know how to translate the expertise of our company or clients into stories that capture...
4 Steps to Be Unstoppable in Work and Life
What does it take to be unstoppable? Natalee Champlin has the answer.Also known as “The Velvet Hammer,” Natalee is a performance coach who helps elite business owners build profitable teams. Over the past few years, she has helped hundreds of clients achieve...
4 Steps to Running a Fabulous Influencer Campaign
Influencer campaigns are risky and difficult, right? They don’t have to be. The average influencer campaign budget is about $1,000, which makes engaging with influencers a realistic goal for your clients. There are ways to approach influencer campaigns for...
How To Handle — and Avoid — Late Payments as a Solo PR Pro
Dealing with a client who has missed a payment is no one’s favorite thing. As a solo PR pro, you would probably rather be writing a pitch or putting together a story — or doing literally anything other than following up on unpaid invoices. But missed payments happen....
Spotlight on a Solo PR Pro: Meet Stu Opperman, APR
Stu Opperman, APR hadn’t always planned on being a solopreneur. In fact, he hadn’t even intended on working in PR. He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When...
3 Tips for Living Your Happiest (Most Successful) Life
What’s your happy?If someone asked you that right now, would you know the answer? If not, it’s okay. Because Vernon Brown can help. Vernon, one of the top happiness coaches in the country and founder of What’s Your Happi, spends his days helping entrepreneurs (like...
Spotlight on a Solo PR Pro: Meet Shirley Johnson
For Shirley Johnson, taking on clients as a solo PR professional wasn’t part of some grand plan. It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. After living in Chicago,...
5 Solos Share Their No. 1 Business Goal for 2022
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this series, we ask five Solo PR Pro Premium members to share their best tips, tricks and resources for managing their solo...