Solo PR Pro Blog
Ever since college, Susan Stoga had a passion for the fast pace of the media industry. Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Upon...
Although you may work as a solo PR pro, you don’t have to go it alone. Maybe you’re in need of some financial advice or you want to grow your client roster. Maybe you’re desperate for some guidance about that seemingly obscure question you’ve been sitting on for two...
Originally from Virginia Beach, VA, Meredith LeJeune got her start as a marketing and communications coordinator for Dominion Enterprises — a marketing services company serving the real estate, automotive and travel industries — doing a little bit of everything from...
A recent report from Typeset relayed a concerning stat: 38% of writers said “knowing what our audiences want to read” was either difficult or very difficult. Put differently, four in 10 communicators have no idea what content their audiences want to read. Whoa. It...
We are all storytellers. Story strategist and fellow solo PR pro Lisa Gerber understands the power of a great story. As the owner of Big Leap Creative, she works with purpose-driven leaders who want to make the world a better place, helping them to articulate...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in...
You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online...
Leslie Jennings Rowley has a unique nickname: The Death Lady. And no, it’s not because she belongs on an episode of a true crime podcast.You see, in addition to working full-time as a strategic content producer for a prestigious university, Leslie is also the founder...
Pandemic life was an enormous challenge for all of us. With more and more people becoming vaccinated, life slowly is returning to a new ‘normal’ where we can give hugs to friends and family, go out with friends more, attend parties or weddings, travel and...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
Ellen Werther graduated from Ithaca College with a degree in English Literature when she was approached by a professor about potentially doing an internship at a small public relations agency recently acquired by Weber Shandwick. Although she was only somewhat...