Solo PR Pro Blog
No matter how long you have been in business, you're always looking to improve your business development. Craig Severinsen of Bright Works PR and Marketing shares his insights and tips on how you can land more and better clients. He focuses on three essential steps...
Independent and small business owners across industries often express difficulty in selling themselves to clients. Even for those who have been in sales positions find it difficult to make the switch when they are faced with selling their own business. Selling is...
How we onboard clients sets the tone for the relationship. In response to a Solo PR chat question about client onboarding (catch up on the transcript here), Kim Bode of 834 Design graciously offered to share her own onboarding booklet with Solo PR Pro Premium members....
On the first Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 8,...
One of the first questions asked by those considering making the leap to a solo career, is "how do you get clients?" As your business progresses you will continue to ask varying versions of that same question. How do I grow my business? What are the best methods to...
We believe we understand time until we have to assign a value to it. As we consider how much our time is worth we also have to decide how to spend it. Your time is a critical business resource and as a business owner, you will have to be judicious in how you invest...
On the second Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Have a LinkedIn profile or company page but not sure how to make it work for you? Want to learn how to engage on LinkedIn to build solid relationships whether B2B, B2C or B2P (People)? Want to know the top tips for a strong headline? (Hint: It’s not your job title.)...
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity.” Charles Dickens, A Tale of Two Cities Who knew that an opening line written in 1859 would so...
Clients often turn to their PR team to create communication guidelines. Exclusively for Solo PR Pro members, we have created a social media policy template that you can customize for your clients. This time-saving tool can be used as part of a new social media...
On the first Wednesday in February, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On February...
Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply them to our work. In this infographic from Salesforce Canada, you'll...