Solo PR Pro Blog
Before starting your business, you undoubtedly spent considerable time planning your launch. You may have written a business plan, researched the market and talked to other consultants. You might have even taken a year or two of planning and slowly building before...
As communications professionals, we encounter all types of personalities, company cultures, and work styles. On occasion, we may have clients who are so difficult that we have to sever the relationship. However, there are other client types that may not have difficult...
The sun is shining, taxes are paid and it is the perfect time to take a laugh break. For today’s post, we asked a wide range of communication professionals to share their stories on the outrageous things clients have said to them. There was no shortage of hilarious...
If you are looking for new ways to pitch clients, consider podcasts. Podcasts can be an effective way to reach a targeted interest group with relevant content. Exclusively for Solo PR Pro Premium members, we have compiled a podcast resource to help you get started...
This post was originally published in 2016 and has been updated with additional tips and information. It's tax time! To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of...
On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 12,...
![Key Stats and Trends in Content Marketing [Infographic]](/wp-content/uploads/2017/04/contentmarketing.jpg)
Content remains an important cornerstone of public relations strategy. Long before the term "content marketing" was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned...
Getting a Professional website can be an invaluable asset to a business, but the path to a professional website can be confusing and misleading. In this webinar reply from Solo PR Pro partner, Compass, you will learn what you need to get a professional website–...
In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. The issue of trust, however is not confined to public viewpoints but the trust of...
At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house. At other times, it can be a gut-wrenching...
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 22,...
This post was originally published at Words For Hire and has been updated with additional information. I am convinced that if aliens invaded the earth, they would eat the communicators first. This belief has been shaped by years of watching public relations and...