On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 10, 2017...
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Solo PR Pro Blog
5 Reasons to Plan Your Exit Strategy
Before starting your business, you undoubtedly spent considerable time planning your launch. You may have written a business plan, researched the market and talked to other consultants. You might have even taken a year or two of planning and slowly building before...
Proceed with Caution with these 3 Client Types
As communications professionals, we encounter all types of personalities, company cultures, and work styles. On occasion, we may have clients who are so difficult that we have to sever the relationship. However, there are other client types that may not have difficult...
Funny Horrifying and Sadly True Client Tales
The sun is shining, taxes are paid and it is the perfect time to take a laugh break. For today’s post, we asked a wide range of communication professionals to share their stories on the outrageous things clients have said to them. There was no shortage of hilarious...
PRO Download: Add Podcasts to Your Pitching
Tax Time Tips for Solo and Small Business Owners
This post was originally published in 2016 and has been updated with additional tips and information. It's tax time! To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of...
Chat Recap: How would you counsel United in light of recent events?, and more
On the second Wednesday in April, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On April 12,...
Key Stats and Trends in Content Marketing [Infographic]
Content remains an important cornerstone of public relations strategy. Long before the term "content marketing" was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. Today, content marketing is integral to owned...
Everything you need to know when creating a professional website
What PR Pros Should Know About the 2017 State of the Media Report
In a time when fake news and alternative facts are often the headline, it will come as no surprise that the Cision 2017 State of the Media report highlights the role of trust in media. The issue of trust, however is not confined to public viewpoints but the trust of...
When a Client Becomes Somebody You Used to Know
At some point in your public relations career, it is likely that a client will fire you. There are times that the firing is mostly amicable and can be due to budget cutbacks or the client deciding to bring the work in-house. At other times, it can be a gut-wrenching...
Chat Recap: Monitoring Competition, Longevity, Payment Terms, and More
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 22,...
