Solo PR Pro Blog
Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, "Roughly 40-60 percent of small businesses never reopen their doors following a disaster." Preparation is a...
This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. “Dad....
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
Today, PR professionals spend as much time sourcing or creating visuals as they do writing content. It makes sense given the impact of images. BuzzSumo analyzed over 1 million articles and found that articles with an image once every 75-100 words received double the...
Not all PR Pros love math, but we all love numbers. We use them in pitches, infographics, contributed content, presentations and even turn them into pretty graphics for social media. It can be time-consuming to dig for statistics when you just need a few data points...
Solo PR Pro Premium member, Lisa Gerber, shared her approach to measuring and reporting client results in this one hour webinar. Using free data from Google analytics, Lisa showed us how to connect PR efforts to client bottom line goals. Exclusively for Solo PR PRO...
This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA. We’re always...
As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how...
On the second Wednesday in July, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on the...
The struggle is real when it comes to technology and solo PR pros. We have a plethora of apps, subscriptions, and tools that we use in the course of work. It can be overwhelming to keep up with it all. In a previous post, we discussed how to evaluate if you need...