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Solo PR Pro Blog
Prepare Your Business for Disaster
Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, "Roughly 40-60 percent of small businesses never reopen their doors following a disaster." Preparation is a...
Communication Lessons From The Summer Songs of 2017
This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. “Dad....
Community Tip: Firing Another Agency On Behalf of a Client
Community Tip: AP Style on Website
Community Tip: Charging for First Meeting
How PR Pros Can Avoid Copyright Infringement
Today, PR professionals spend as much time sourcing or creating visuals as they do writing content. It makes sense given the impact of images. BuzzSumo analyzed over 1 million articles and found that articles with an image once every 75-100 words received double the...
100 Statistics for PR Pros
Webinar Recording: Resolving PR’s Biggest PR Problem with Lisa Gerber
Sometimes Your Best Response Is to Let Go
This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA. We’re always...
Better Measurement and Reporting for Solo PR Pros
As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how...
Chat Recap: Vacations and Setting Boundaries While Away
On the second Wednesday in July, we held one of our popular combined Twitter chats with the wise social media practitioners of #SMchat (learn how to join us here). Our two groups of top communication professionals shared thought leadership, tips and advice on the...