Solo PR
Pro Blog
Solo PR Pro Blog
Community Tip: Are Deskside Briefings Dead?
Community Tip: Prepare a Space for Live TV Shoot
Public Relations and Me Too
On this blog, we address topics relevant to public relations. This post remains true to that mission. Sexual harassment and abuse are pervasive in every industry, including communications. In the wake of the public revelations about Harvey Weinstein, men and women...
Webinar: 3 Steps to Conversations that Sell
The Importance of Company Culture
As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. Â However, developing your organizational culture can be beneficial for growth as well as...
Communications in the era of mass violence, fake news and trolls
Today is our normal posting day, but nothing about this day is normal. Twenty-four hours ago, the US awoke once again to reports of a mass tragedy. As a professional communicator, I feel utterly at a loss for words that will truly comfort and heal the pain. My heart...
Chat Recap: How Has Google Influenced You?
On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
The Business and Client Advantages of Being Solo
Solo and solo plus professionals may sometimes feel that size is a disadvantage. After all, RFPs often seem written for large agencies and some clients will not even consider small shops assuming that they don’t have the resources to manage big brand accounts....
Webinar Recording: Google Analytics 101
Chat Recap: Disasters, Perceived Missteps and More
On the second Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Changing How We Measure and Report What We Do
There are signs that the economy may be slowing down. Many clients are capping programs, pausing until the new year, or passing on spending at all. Whether we're in for a recession or a boom PR professionals must make a change in how they sell and manage clients. The...