Solo PR Pro Blog
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
On this blog, we address topics relevant to public relations. This post remains true to that mission. Sexual harassment and abuse are pervasive in every industry, including communications. In the wake of the public revelations about Harvey Weinstein, men and women...
As we double down on fine-tuning the basics and sharpening our skill sets, this month's webinar addresses selling. Small business specialist, Craig Severinsen leads this presentation providing practical tips to mastering sales conversations with potential clients. He...
As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. However, developing your organizational culture can be beneficial for growth as well as...
Today is our normal posting day, but nothing about this day is normal. Twenty-four hours ago, the US awoke once again to reports of a mass tragedy. As a professional communicator, I feel utterly at a loss for words that will truly comfort and heal the pain. My heart...
On the fourth Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
Solo and solo plus professionals may sometimes feel that size is a disadvantage. After all, RFPs often seem written for large agencies and some clients will not even consider small shops assuming that they don’t have the resources to manage big brand accounts....
Solo PR Pro Premium member, Jill Van Nostran presented a webinar that walked us through how to setup and use Google Analytics. The practical walkthrough was helpful for those just getting started as well as those familiar with the tool but in need of a refresher. Solo...
On the second Wednesday in September, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On...
There are signs that the economy may be slowing down. Many clients are capping programs, pausing until the new year, or passing on spending at all. Whether we're in for a recession or a boom PR professionals must make a change in how they sell and manage clients. The...
Hurricane Harvey and Hurricane Irma have us thinking about disaster. We cannot control all of the things that happen, but we can plan ahead to minimize the impact on our lives and business. We compiled a few tips so that you can create your own plan. The download...
Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, "Roughly 40-60 percent of small businesses never reopen their doors following a disaster." Preparation is a...