Solo PR Pro Blog
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
As we await the final tax bill, we have been working to gather information and identify experts that can illuminate how the proposed changes will impact solos. We would like to emphasize that taxes affect everyone and this is not, nor will we allow it to become a...
Instagram is more than mouthwatering photos of food and beautiful sun-kissed people with envious abs. With 500 million daily users, it is worthwhile to consider adding this channel to your overall communications strategies. In addition to the news feeds, Instagram...
At Solo PR Pro, we firmly advocate for solos knowing their value and commanding the rates they deserve. We know that your size does not limit the work you do or the results you get for your clients. With that said, we also know that there are times that you may have a...
We live in an age where trust has become like the elusive unicorn. In fact, according to the Edelman Trust Barometer, trust is in crisis and there are more “distrusters” than those that trust business, government, media and NGOs to do what is right. In an era where we...
Communication professionals strive to craft client messages that will resonate with target audiences. There are many steps involved in message development including research and testing. However, campaigns can still achieve less than desired results leaving us to...
Being a solo PR Pro today, rarely means that you work alone. You may have an assistant, intern or junior level employee helping you run your solo business. In fact, some solos have a fluid team structure that allows them to tap into help and expertise as needed. This...
Everyone negotiates, but not everyone does it well. Negotiations are an exercise in power where both parties fight to the death for the win. In a negotiation, the parties are working to find mutual agreement. In other words, it’s not a contest but a collaboration....
On the fourth Wednesday in October, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On October...
Technology, social media, and search are just a few of the things that continue to shift how public relations, marketing and communication professionals practice. With many disciplines converging, it is almost certain that the scope of your work over the last couple...
An online newsroom is a good way to manage and share brand information and key messages with the media and your audience. Below are a few examples and creation tools to help you create or revamp an online newsroom. In addition, Solo PR Pro Premium member, April Lynch...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...