Solo PR Pro Blog
Maria Coppola, APR, CPRC owner and lead consultant at Coppola PR, recounted a story about a cobbler. Many solo and small business owners have often talked about having “cobbler’s kids’ syndrome,” in which everyone has shoes except the shoemaker. In this account,...
Business slumps can be a natural part of the business cycle but whatever the cause it's never fun to endure. If your business is currently facing a downturn there are a few things that you can do to turn your business around and get to the other side. When your...
We have put together 10 quick business development tips exclusively for Solo PR PRO Premium members. Put one or two of these tips into practice to jumpstart or reenergize your business development efforts. Download the PDF: 10 Business Development Tips
Once you have launched a new client, you inevitably fall into a groove. You have meetings and discussions, and work gets done. You report on results and outline next steps. The interactions are pleasant and as time goes on, you and the client master the art of working...
Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients. Getting that...
Chances are when you took the leap to launch your own practice, you envisioned doing work you love for clients that you enjoy. However, in the work of doing, sometimes we let the balance slip. We may find that we are still doing work we love overall, but we are also...
Effective client relationships are the foundation of a strong and healthy business and allow you to do your best work. As a solo professional, you will serve clients with different needs, preferences, and personalities, and may require different techniques to manage...
Happy new year! On November 13, 2018, Solo PR Pro will be officially 10 years old. On that day, Kellye Crane founded Solo PR Pro and wrote the first blog post that would launch this incredible platform. This past decade has been amazing thanks to our incredible...
Measurement in the practice of public relations is not new. We have always used data to set and measure goals, assess the effectiveness of strategies and tactics and more. However, today we have access to a plethora of data that allows us to more deeply connect our...
You have often heard it said that it’s important to not only work in your business but on your business. However, this can be easier said than done for busy communications professionals. Of course, you find time to do invoicing, billing and business development but if...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go to https://www.facebook.com/groups/SoloPRpremium/ and...