Solo PR Pro Blog
The European Union General Data Protection Regulation (GDPR) is a new data privacy law that will go into effect May 25, 2018. GDPR is meant to provide data privacy protections for individuals in the European Union (EU), giving those individuals more power over the...
This post was originally published on October 11, 2016 and updated on May 22, 2018. Independent work, once a mere fantasy for weary corporate warriors is a mainstream alternative for millions of people. In fact, independents make up 34% of the US workforce. The ease...
We recently learned of a new interview too, InterviewJS, which we shared in the Facebook group. After taking the site demos, we put it to work on one of our Solo PR Pro premium members, Doug Levy. We thought it would be worthwhile to share, exclusively with Solo PR...
Written by Michelle Kane It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? Video is an excellent way to lay the...
Ten years ago, we asked "Who Can Be a Solo PR Pro?" At that time, we noted that while this site has "PR" in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we...
Content marketing is a strategy that reaches across organizations and requires the cooperation and buy-in of multiple departments to succeed. With many solo PR pros leading or supporting content marketing, we all want to ensure that we are set up for success. How do...
On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we...
The following is a guest post from Tom McMakin, CEO of Profitable Ideas Exchange (PIE). Ashley looked out her office window on Broadway over at the Flatiron Building and counted the floors, calculating the approximate number of people who worked there. It was...
Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content...
We are delighted to share today's guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true...
Is activism the new black? We are living in a time where activism - social and political - is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos. In these highly charged times silence is no...
New and seasoned solo PR Pros often struggle with what to charge. You may consider the market, economy, scope, industry, and competitive landscape but ultimately what to charge comes down to how much the client will value you. In this TEDx talk, pricing consultant....