Solo PR Pro Blog
Ten years ago, we asked "Who Can Be a Solo PR Pro?" At that time, we noted that while this site has "PR" in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we...
Content marketing is a strategy that reaches across organizations and requires the cooperation and buy-in of multiple departments to succeed. With many solo PR pros leading or supporting content marketing, we all want to ensure that we are set up for success. How do...
On the first Tuesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On May 1, 2018 we...
The following is a guest post from Tom McMakin, CEO of Profitable Ideas Exchange (PIE). Ashley looked out her office window on Broadway over at the Flatiron Building and counted the floors, calculating the approximate number of people who worked there. It was...
Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. In an open letter, Digitas, who recently created a Content...
We are delighted to share today's guest post from Solo PR Pro Premium Member, author and crisis communications expert, Doug Levy. Times and technologies change, but the realities that prompted one of the most famous emergency communications in history remain true...
Is activism the new black? We are living in a time where activism - social and political - is more prevalent than ever. Fiery speeches and pictures of protests populate our social feeds as often as recipes and puppy videos. In these highly charged times silence is no...
New and seasoned solo PR Pros often struggle with what to charge. You may consider the market, economy, scope, industry, and competitive landscape but ultimately what to charge comes down to how much the client will value you. In this TEDx talk, pricing consultant....
Solo PR Pro Premium member, Janet L. Falk, led an insightful session on how to plan for and succeed at networking events. Janet's strategy will change what you think you knew about networking and have you looking forward to mastering your next event. You can view the...
This is a guest post from Solo PR Pro Premium Member, Janet L Falk of Falk Communications and Research. A version of this article first appeared on Bulldog Reporter. The majority of solo PR Pros gain business through referrals, so it is vital to build and nurture...
It’s time to shed the winter layers and spring clean your business. Spring cleaning does not have to be an arduous task. Exclusively for Solo PR Pro Premium members, we have created a by-the-minute checklist to help you tackle tasks in manageable blocks of time....
Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including...