My good friend and leadership coach, Dr. Lori Baker Schena, advises leaders to “pivot to the positive.” More than a pithy quote or dose of “rah-rah” inspiration, it is an active, intentional choice to design the way forward. This year has taught us bad things happen,...
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How Rituals Can Help Solo PR Pros
I sit in my favorite chair, watching the steam from my coffee twirl into the morning's stillness. I am in my comfy sweats, cocooned in a black sweater. I watch the soft shadows play against the windowsill as the sun slowly rises. The chair, coffee, and time of day are...
Around the Clock Ethics
Why it's important to make ethical behavior more than what you do at work but who you are all the time. This post was originally published on PRSay New research from Maryam Kouchaki, an associate professor of management and organizations at Northwestern University’s...
PR lessons from the feel-good story of the year
Written by Yoo Mee Pontonnier, Global Head of Marketing , CARMA The story of a 100-year-old war veteran who inspired the world and raised over £32 million in a month. Earlier this year, the Coronavirus was rapidly exerting its terrifying grip over everyday life in the...
PR, Progress and the Pain in the Process
Twenty years ago, we could not have imagined that we would use our phones to bank, do business, open doors and thwart burglars, yet it is a common reality that we now take for granted. That device that was once solely used for voice-to-voice calls now rarely gets used...
Community Tip: Mental Health Check In
This Community Tip comes from the Solo PR PRO Premium Closed Facebook Group. A members-only outlet for questions, discussions, lead-sharing and support/camaraderie, if you haven’t joined us there yet, just go...
What 2020 has taught Solo PR Pros
In 2020, we have been faced (some would say assaulted) with frequent upheavals and changes causing us to adapt and pivot faster than we ever believed possible. It has been disconcerting, sometimes heartbreaking and exhausting. While we all are eager for this...
How to Master Sales as a Solo PR Pro
This post was originally published on 10/1/2019 and has been lightly updated. In episode 16 of the That Solo Life podcast, we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR...
COVID-19 Financial Relief Programs for Solo PR Pros
In Episode 52 of That Solo Life, we chatted with Brent Thompson of Canon Capital Management Group about the Paycheck Protection Program (PPP) and how solo PR pros can participate. Brent provided clear information on the program, how to apply, what to expect and the...
Self-Care for PR Pros
Written by Solo PR Pro Contributor, Michelle Kane, CEO, VoiceMatters, LLC We do not have to point out that we are currently under a serious amount of stress. Stress beyond issues with a client or a challenging project. To varying degrees, we are dealing with injustice...
Blackout Tuesday
The year 1920 was known as the “roaring 20s.” It was a time of economic growth and prosperity following the devastation of war. The year 2020 has been a time of upheaval, displacement and economic uncertainty fueled by a public health war. To add fuel to this...
5 Things to Help Solo PR Pros Survive this Crisis
As the days of this pandemic stretch on, we are all finding ways to manage the ever-shifting landscape. There is no playbook for this, and we are making up the rules as we go along. Here are 5 things that will help Solo PR Pros get through this time. Kindness. It may...
