Solo PR Pro Blog
The start of a new year is an especially prime opportunity to reflect on business earnings from the last 12 months. Were you forced to accept low-paying projects or could you hand-pick them? It’s also a great time to raise your PR rates and think about how...
One of the keys to being a confident and savvy solo PR pro is professional development. Yes, we know. Professional development isn’t as easy as it may have been before you went solo. There’s typically no department conference budget or boss urging you to attend...
A few members of the Solo PR Pro Community gathered to share ideas, insights and tools for B2B Social Media. Watch the replay for inspiration and great examples and check out the chat text copied below. B2B Social Media Chat Text 15:11:44 From Gayle Falkenthal : Sorry...
This is a guest post by Solo PR Pro Premium member Susan Stoga. I’ve worked in crisis communications since I was 22, and was taught from the start to be prepared for anything. Several decades later, I use some of the same strategies, and yet others have...
If you’ve been keeping up with us, then you’re already aware of how critical an effective PR plan can be when it comes to success. Whether you’re setting yourself up for a busy new year or kicking things off with a brand new client, one of the most fundamental ways to...
On November 17, we welcomed Jennifer R. Hudson as our guest expert for a zoom chat on strategic communications. Jennifer is an accredited public relations professional who has seen the power of using strategic communications in her client work. She advises that using...
PR has the power to help businesses and brands flourish in remarkable ways. (But you already knew that, solo PR pro!) For professionals in charge of this growth, however, what does it take to develop and execute an effective PR plan to guarantee it will launch...
Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo...
This is a guest post by Solo PR Pro Premium member Janet Falk. Even solo public relations professionals have partners. Although they may be silent, your email signature, out of office reply and your recorded voicemail greeting represent you and your brand in...
In our November 5 Chats with Expert Series, speaking expert Deb Moses shared tips and strategies to design successful speaking programs for your clients (and yourself). https://player.vimeo.com/video/477744309
This is a guest post by Solo PR Pro Premium member Tara McDonagh Have you ever asked your lawyer to guarantee the outcome of a legal proceeding? Timing of that legal proceeding? I’m guessing no because you pay your lawyer to provide legal advice and represent you as...
When working in an industry like PR (especially as a solo practitioner), it’s easy to feel obligated to go above and beyond the call of duty for every client you work with. And while there’s absolutely nothing wrong with putting forth your best effort and...