Managing content and the conversations around it have always been part of the PR job description. But today, there are many more communications vehicles, with advanced content marketing and management increasingly falling into the PR domain for many organizations....
planning
Instagram Web Profiles, Battling Self Doubt, & More
During the November 7 #solopr Twitter chat, independent PR pros discussed Instagram web profiles, AVEs, battling moments of self doubt, and planning for 2013. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Year-End Advice for Pros New And Old
This post was written by Heather Rast. It’s that time of year again. The time where independent consultants think about this year's work and how to move into the new year with sound footing. Over the last three years, we’ve had several blog posts and Twitter chats...
DIY PR, Down Payments, Going Solo, & More
During the February 9 #solopr Twitter chat, solo PR pros discussed the Do-it-Yourself PR mindset, how to handle being dissatisfied with an outside vendor's work, how to prepare for a solo PR career while at an agency, and trying new mobile tactics for PR....
Performance & Proposals & Payments, Oh My!
During the February 2 #solopr Twitter chat, independent PR pros touched upon pay-by-performance, RFPs, and more. Specifically, they weighed in on the following questions: 1. Have you ever worked on a pay by performance basis? e.g., a bonus if you hit X objective, or...
PR Stands for Pack Rat: The Highly Ineffective Habits of Storing Our Work
This is a guest post from Jenny Schmitt of CloudSpark. With New Year’s Resolutions being quickly forgotten and with Tax Time still a few months ahead, I conducted a short survey of solo PR pros to see what our storage habits were when it our daily work – client...
Outreach Methods & Back-Up Plans
During the January 26 #solopr Twitter chat, independent PR pros discussed their preferred methods for contacting media and influencers. In addition, these solo PRs shared their opinions on having a back-up/succession plan in the case of a family emergency, illness,...
Project Management, Social Media Opportunities, and More
During the January 19 #solopr Twitter chat, independent PR pros discussed issues relating to project management, awards programs, and the opportunities in social media for finding work, speaking gigs, and more. Specifically, the following questions were addressed: 1....
Client relations, Forecasting, and more
During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos...
Business Plans, Rush Jobs, and more
During the August 4 #solopr Twitter chat, Solo PR Pros shared tips and tricks on a wide-range of topics, including: 1. Do you have a business plan? What format, and how did you develop it? 2. What do you think about (the PR/journo networking site)? 3. Do you take...
Thinking Big Picture
During the #solopr Twitter chat this week, we addressed questions from the community that centered around looking at the big picture for your business. The topics included: 1) How do you know when it's time to start hiring staff and turn your solo practice into an...
When to Tap Your Network
One of the most important issues a PR consultant faces is how and when to bring in help as subcontractors. During this week’s #solopr Twitter chat, reasons to have a robust network of support came up in response to the following questions: 1) How do you handle...
Time management, monitoring and more
This week’s #solopr Twitter chat was once again jam-packed with helpful tips. New and established PR consultants alike offered insights on the following topics: When budgets are small, what methods do you use to track clips (both online and print)? How do you "fire" a...
Business Insurance for PR Consultants
The January 6 #solopr Twitter chat kickedoff 2010 with a bang! Top PR consultants from around the country engaged in such a lively and informative discussion, the group addressed just two questions (with a wealth of info): What kind of business insurance types and...
Planning for 2010
This week’s #solopr chat on Twitter focused on year-end planning and getting ready for 2010. This is an important period in planning for your business and setting the stage for an even better 2010! As always, the Solo PR Pro community had some excellent tips to share...
Success Stories: Narciso Tovar
Having recently established himself as full-time Solo PR Pro, Narciso Tovar of Big Noise Communications has more than 13 years of public relations expertise with a remarkable track record. He considers himself both a teacher and student in external communications and...
Are You Ready for Faster PR?
This is the first guest post on Solo PR Pro, and it comes from popular PR blogger Scott Hepburn. Scott is a copywriter for PRstore, a full-service marketing and PR company with franchises nationwide. He blogs at Media Emerging and plays devil’s advocate on Twitter as...
Modern PR: The Next Wave
Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a...
Modern PR Series: What You Need to Know About Public Relations Today
The times they are a’changin. If you’re working in marketing communications or PR, you’ve no doubt encountered this already. With the now fast-changing media landscape, in many ways we’re in the Wild Wild West. The rules have yet to be established, and not everyone...
End of Year Tips for Consultants
The end of the year is fast-approaching, but there’s still time to think about some of the items that should be on any independent consultant’s radar: Consider hiring an accountant – Most accountants become insanely busy as soon as the new year arrives, and many do...
Look Before You Leap
Just before Thanksgiving, the brilliant David Meerman Scott wrote a post titled “Quit your job” that garnered quite a bit of attention (most of it positive). I was taken aback, because David is truly a great thought leader in the PR space, but on his point about...
The Time to Think About Your Solo Career is Now
There’s an elephant in the room – in fact, there’s an elephant sitting on this blog. It’s the economy, and it’s become a central issue for just about everyone. Whether you’re already a PR consultant or currently in a traditional job, we should all take steps now to...