Solo PR Pro Blog
California Assembly Bill 5 (AB5) went into effect on January 1, 2020 and its impact can be felt beyond state boundary lines. The bill was intended to protect gig-economy workers from being misclassified, but has made it difficult for those who choose to work...
Our friends at Researchscape shared their most recent research in a white paper that provides actionable tips for putting together client surveys that get media results. Researchscape provides the questions that journalists ask along with insights and information....
Signing a new client is one of the greatest joys of solo life. There were other suitors, but they chose you. As you embark on those bright and shiny new client relationships, it’s hard to imagine the luster ever wearing off, but it can and does. In this post we share...
Punxsutawney Phil did not see his shadow and we are in for an early spring. But Solo PR Pros need not rely on the fickle predictions of a rodent to predict the forecast for their business. Listed below are three things that you can do to ensure that you have spring...
In this webinar, Jeffrey Henning, PRC, leading researcher and founder of Researchscape International discussed how public relations pros can use data and research in their client work. He presented best practices, insights from Researchscape media surveys and tips on...
We are thrilled to present this guest post, written by the talented Elissa Freeman. When I started my solo PR business almost eight years ago, I didn’t give much thought to the type of work environment I would need to succeed. After all, what was wrong with my kitchen...
On January 1, 2020, California Assembly Bill 5 (AB 5) went into effect. You can read the full text of the bill here. We believe that ALL solo PR pros need to understand this bill and its ramifications, whether or not you live in or do business in California. Other...
Starting a solo public relations business is exciting and a little scary. You know how to do your job, but what don’t you know about running a business? This month we have been tackling some of the common questions and challenges facing those starting a business. We...
It is the start of a new decade, and for many this is the year that you will take the leap and start your own business. But where exactly do you start? What steps do you take to move from vision to reality? Listed below are five questions to get you started in your...
Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking. The report highlighted that there remains a large gap between women and men in the workforce at large but also in entrepreneurship. In the...
We sat down to chat with Solo PR Pro Premium member, Maren Minchew about the nuances of working with military clients. Download the unedited audio and transcript of this discussion. As a Bonus, exclusively for Solo PR Pro Premium members, we also included resources...
A Case Study in Using Emotional Intelligence to Diffuse an Organizational Crisis This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog. What should an organization do when a...