For many consultants, cold calling evokes the image of a call center with endless rows of telemarketers, “dialing for dollars” on landline telephones. However, cold calling can be an effective business development technique for independent consultants. And gone are...

This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. She is also a marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Jennifer...

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. It offers a perfect...

A devastating tragedy can happen without warning, and have a powerful local, national or even global impact. Your community may feel shock, fear and distress amplified by the 24 hour-news cycle. In the immediate aftermath of a tragic event, such as a terrorist act,...

On the heels of the recent World Economic Forum held in Davos, Switzerland – where the theme was the ‘fourth industrial revolution’ – we contemplate the implications of technological advancements on the workplace, and how this will transform the way we work in the...

Happy 2016! We’ve decked the halls and dropped the ball and now it’s time to get back to business. Many independent PR and communications professionals have set new business resolutions with plans to take their practice to new levels. For others, 2016 is the year they...

As solopreneurs, gritty determination and a steadfast dedication to our work are typically key factors in our success. However, it’s important to keep in mind that this nose-to-the-grindstone attitude can also be our downfall if left unchecked. This holiday season,...

Here at Solo PR Pro, we often hear from communications consultants who are confused about what to provide prospects and clients – and when. To address these questions and more, we've produced this ultimate guide to mastering the client lifecycle. The trajectory of the...

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and...

For independent PR consultants, time is a precious commodity. And not just because we're busy - even for those who don't bill by the hour, effective time tracking has a direct impact on productivity and profitability. Whether you're working on a short-term project or...

With autumn now in full swing and the kids nicely settled into school, we can once again turn our attention back onto our own morning routines and daily work schedules. As solopreneurs, we can sometimes find ourselves in need of a productivity boost, particularly as...

The cliché about the cobbler’s children having no shoes is overused, but it’s too true — we all know having client testimonials is beneficial, but when was the last time you did anything about it? Asking a client to provide a testimonial or recommendation on LinkedIn...

Universal Orlando Resort includes two theme parks: Universal Islands of Adventure® and Universal Studios Florida®. Dozens of incredibly lucky PR students got a behind-the-scenes look at both during the Florida PR Association conference. Solo PR PRO Premium member...

As independent communications consultants, we are both PR practitioners by profession and entrepreneurs by nature. Given these dual roles, it’s essential for us to know how to handle the challenges that come with launching a business, nurturing its growth and ensuring...