In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men...
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Digital Marketing Update for Solo PR Pros
Many of us use our clients’ digital channels to further their messages and grow their businesses. Here’s an update on what’s new in the digital marketing world. Facebook Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019. Here are a few key...
Solo PR Twitter Chat: Data Privacy, Social Media and Summer Business Development
The long-running #solopr Twitter chat is a popular chat for independent and small business pros in public relations, communications, social media and related fields. Join us for the next chat on Tuesday, June 5 at 1 pm Eastern as we cover any remaining questions...
Chat Recap: The Virtual Team
On the second Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community (learn how to join us here). On March 9...
Twitter Chat Tool Winners
The Solo PR community has spoken, and the reports are in! During the June 12 #solopr chat, the day after Twitter changed its service, our community experimented with a variety of tools to see how well they stood up to the fast pace of a real-time Twitter chat. The...
Tweeting Executives, Story Matching Services, & More
During the October 3 #solopr Twitter chat, independent PR pros discussed tweeting executives, project management solutions, story matching services, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets...
Wikipedia Entries, Professional Associations, & More
During the August 8 #solopr Twitter chat, independent PR pros discussed overactive social media users, tips on creating Wikipedia entries, best practices for promoting a book online, and the benefits of joining professional associations. In addition to the...
Building Your Personal Brand, Twitter Journalism, & More
During the June 13 #solopr Twitter chat, independent PR pros discussed building your personal brand, event-specific pages on Twitter, & using tweets when working with journalists. In addition to the downloadable transcript in PDF, the following highlights some of...
Reporter Queries on Twitter & More
During the May 30 #solopr Twitter chat, independent PR pros discussed reporter queries on Twitter, prepping for new business pitches, joining women-focused PR groups, & health insurance for freelancers. In addition to the downloadable transcript in PDF, the...
Balance, Google+, & More
During the August 17 #solopr Twitter chat, independent PR pros shared insight on establishing a work/life balance, participating in Twitter chats, and diving into Google+. The following questions helped guide the conversation: 1. What steps do you take to help balance...
Personal Profiles, Assessing Client Interest, & More
During the August 3 #solopr Twitter chat, independent PR pros shared insight on personal social media profiles, assessing client interest, buying Twitter followers, & more. The following questions helped guide the conversation: 1. Can you have a personal profile,...
Twitter Dailies, the Line Between Personal & Professional, and Crisis Communication
During the April 6 #solopr Twitter chat, PR pros shared insight on the value of Twitter dailies, maintaining personal and professional relationships, and handling a crisis such as the current situation with Southwest Airlines. The following questions helped guide the...
Paying for Online Content, PR Measurement, Retweets, & More
During the March 23 #solopr Twitter chat, independent PR pros discussed paying for online content, PR measurement tools, retweets, and information overload. The following questions helped guide the conversation: 1. Interesting post on @spinsucks re: what will people...
New Clients, PR Platforms, & Twitter Habits
During the March 16 #solopr Twitter chat, solo PR pros shared insight on announcing new clients, using services like HARO and Profnet, and changes in people's Twitter habits. The following questions were addressed: 1. Do you announce new clients? 2. Do you use HARO...
How to Build a Name for Yourself
A lot of consultants (PR, social media, and others) come on strong to build a name for themselves, and then flame out. In some cases it may be because they can’t walk the talk, for others perhaps the intensity of their self-promotion can’t be sustained long-term. Those with staying power are less concerned about raising their profile, and more focused on building a reputation.
Tips on Twitter Lists, Podcasts and More
The #solopr chat on Twitter this week was another excellent example of how the Solo PR Pro community continues to be an excellent source of inspiration, ideas and resources for each other. One of the most lively discussions took place around Twitter’s fairly new List...