Digital Marketing Update for Solo PR Pros

Many of us use our clients’ digital channels to further their messages and grow their businesses. Here’s an update on what’s new in the digital marketing world.

Facebook

Facebook held their annual F8 Developer’s Conference April 30 – May 1, 2019. Here are a few key takeaways:

  • FB5 / Focus on Communities

Facebook has already rolled out a new look for the app and are “rewriting the Facebook website from scratch” to allow for, as long-suspected, an increased focus on use of Facebook Groups. Depending on the type of business, adding Facebook Groups to a social strategy could strengthen brand loyalty and thought leadership.

  • Facebook Messenger Desktop App

Already using Facebook Messenger to interact with customers and prospects? Look for a standalone desktop Facebook Messenger app to further enhance this tactic.

Instagram

  • Shopping Channel

Instagram is introducing a shopping channel, complete with a checkout capability. This will provide improved user experiences for those who use Instagram primarily to shop and also for those who prefer Instagram as a social, not selling, platform.

  • Hiding Likes

Instagram will begin a test hiding like counts on photos and videos. This testing will take place in Canada in an effort to realign use of the platform to enjoying the content over a race for likes. Accountholders will still have access to their data, it just won’t be public-facing.

  • Create Mode

Instagram’s camera is getting an update, adding a Create Mode, which will give users the opportunity to build a post without having to add a video or photo.

WhatsApp

WhatsApp Business is introducing a product catalog feature, allowing for private communication between businesses and customers.

LinkedIn

LinkedIn Pages have undergone an update with the goal of increasing engagement:

  • Content Suggestions

This is a new tab on company pages that acts as an RSS feed, allowing you to filter for topics, industries, locations, seniority level, and job function.

  • Page Analytics

The update provides a deeper dive into Followers and Visitors so you can better know if you are hitting your desired demographic.

Twitter

While additional updates are in the works via the Twttr prototype app, here is the latest:

  • Healthy Conversation

Twitter is taking steps toward a promised overhaul of policies to make Twitter a friendlier, healthier online space.

  • Updated Camera

Twitter’s native app camera can be accessed by swiping left and includes the ability to “add one of six different colors, plus captions, locations and hashtags in an overlay onto their photos, videos or live broadcasts.” It’s all meant to encourage users to post via live broadcast, photos, and videos.

What update are you most looking forward to using in your client work? Let us know in the comments or share on social media using #solopr.

This post was written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC . Michelle has over 20 years' experience in communications management, writing, public relations, administration, and broadcasting.