Jess Ostroff

How to Make a Client Trust You After Being Burned by Others & More

During the April 24 #solopr Twitter chat, independent PR pros discussed ways to gain a skeptical new client's trust, avoid being blamed for the previous agency's mistakes, and recommendations for social media metrics when measuring and reporting. New and established...

How to Handle Losing a Client & More

During the April 10 #solopr Twitter chat, independent PR pros discussed experiences working with business coaches, dealing with losing a client, and becoming a more effective delegator. New and established PR consultants alike offered insights on the following...

When to Go Back to Traditional Employment & More

During the April 3 #solopr Twitter chat, independent PR pros discussed remedies for spending too much time on Facebook, how to know if it's time to go back to traditional employment, ways to deal with loneliness as a solo PR pro, and how to compete against larger...