How to Make a Client Trust You After Being Burned by Others & More

PrintDuring the April 24 #solopr Twitter chat, independent PR pros discussed ways to gain a skeptical new client's trust, avoid being blamed for the previous agency's mistakes, and recommendations for social media metrics when measuring and reporting.

New and established PR consultants alike offered insights on the following questions:

  1. What do you do if a new client is distrustful of all PR people after being burned by their last agency? #solopr
  2. Client needed us to start right away & keep finding balls dropped by prior agency. How to avoid being blamed? #solopr
  3. What kind of metrics do you use for social media measurement/reporting? #solopr

In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:

#SoloPR Chat Highlights – 4/24/2013

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!