During the June 20 #solopr Twitter chat, independent PR pros discussed the recent Walmart PR fiasco, making time for social media, moving up the value chain, and more.

In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat:

#SoloPR Highlights – 6/20/2012

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!