Solo PR Pro | Successful Freelance PR Consulting

During the May 9 #solopr Twitter chat, independent PR pros discussed connecting with hard to reach media contacts, pitching radio shows and podcasts, and minimizing distractions when working from home. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View the story "#SoloPR Chat [...]

This post was co-written with Solo PR community specialist Jennifer Spivak. Between Pinterest’s rise to fame as the third most popular social network in the U.S. by some accounts and Facebook’s $1 billion acquisition of the mobile photo sharing app Instagram – a company that was just two years old – it’s easy to see [...]

For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]

To me, being a PR/MarCom consultant is the greatest job in the world. I’m so passionate about the virtues of working for yourself versus someone else, I started this blog! But I don’t advocate everyone take the leap willy nilly. The truth is there are times when a look before you leap strategy might serve [...]

We all do it on occasion. Sometimes we fool even ourselves, we’re so good at pretending to be busy — and independent consultants are especially vulnerable. It can be a form of procrastination (as in the illustration above). Or perhaps we just can’t find the muse that day — the brain juices simply aren’t flowing [...]

Having recently established himself as full-time Solo PR Pro, Narciso Tovar of Big Noise Communications has more than 13 years of public relations expertise with a remarkable track record. He considers himself both a teacher and student in external communications and social media, serving both as a mentor and sponge as new ideas are developed.  [...]

“We must be willing to get rid of the life we’ve planned, so as to have the life that is waiting for us” – Joseph Campbell The first time many people consider PR freelancing or consulting is the day they learn their job is no longer. If you’ve recently been laid off, or are concerned [...]

Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through the options, I’ve assembled the tools I’ve personally found [...]