This post was written by Karen Swim. As a solo pro, you enjoy the benefits of controlling your work life. You can work from a home office, a remote island (with WiFi of course!) or your own office space. Working independently gives you complete control. However, being...
collaboration
Firing Clients, Basic SEO Tips, & More
During the May 2 #solopr Twitter chat, independent PR pros discussed firing clients, basic SEO tips, managing a busy schedule, & more. In addition to the downloadable transcript in PDF, the following highlights some of the most popular tweets from the chat: [View...
Recovering From A Sudden Client Loss & More
During the April 11 #solopr Twitter chat, independent PR pros discussed working with friends/family members, recovering from a sudden client loss, involving employees from non-communication departments in social media initiatives, and how to best handle a vendor who...
International Clients, Being A Better Boss, & More
The March 21, 2012 chat was sponsored by PitchPen, a site that allows social media consultants to get new clients and grow their business. Be the first to join their global network when it launches mid-2012 and get their free guide to getting new clients. ...
Collaborative Project Management Tools You Should Know (Part Two: Freemium)
By Kellye Crane and Heather Rast As we mentioned in Part One of this series, effective project management is important for all professionals, but for solo PR pros, it can be a key to profitability. Making better use of your time means you can take on more work and...
Websites, Biz Cards, & More
During the February 22 #solopr Twitter chat, independent PR pros discussed the need for a website, what to do with all those business cards, and how to handle your work when sick. In addition to the downloadable transcript in PDF, the following highlights some of the...
Collaborative Project Management Tools You Should Know (Part One: The Free)
By Kellye Crane and Heather Rast The secret to earning a highly profitable income as a successful PR consultant often comes from an unexpected place: effective systems for collaboration and project management. You either have a solution that allows you to easily track...
Sub-Contractors, Collective Power, & More
During the August 31 #solopr Twitter chat, independent PR pros shared insight on motivating sub-contractors, hiring a full-time assistant, the collective power of #solopr, and more. The following questions helped guide the conversation: 1. Do you have any tips for...
Blogging, Scandals, & More
During the July 20 #solopr Twitter chat, independent PR pros shared insight on blog etiquette, overseas scandals, & working with subcontractors. The following questions helped guide the conversation: 1. I have a new personal blog. Not sure if I need to do a...
Social Platforms, Tricky Client Situations, & More
During the June 22 #solopr Twitter chat, independent PR pros discussed social platforms, tricky client situations, and innovative PR techniques. The following questions helped guide the conversation: 1. With the growing number of online/social platforms, how do you...
Avoiding Spam, the Definition of PR, & More
During the March 9 #solopr Twitter chat, independent PR pros touched upon avoiding spam, the definition of PR, partnering with non-profits, and marketing your services as a subcontractor. The following questions help guide the conversation: 1. How do you avoid sending...
Biz Partners, Taglines, & More
During the February 16 #solopr Twitter chat, PR pros shared valuable insight on working with a partner, using subcontractors, coming up with a tagline, and doing work while on vacation. The following questions were addressed: 1. When working with a biz partner, what's...
Client relations, Forecasting, and more
During the #solopr Twitter chat this week, top consultants in PR and related fields offered insights on a variety of topics, addressing the following questions: 1. How do you make all of your clients feel important and valuable with your limited time? 2. How do solos...
May 19 Chat Transcript
During the #solopr Twitter chat this week, PR consultants shared their top tips on topics that are key to running an independent PR business successfully. The questions included: 1) Does anyone have a co-op, biz partner or share office space? How's that working out?...
From Productivity to Interns – #solopr Chat Transcript
During the #solopr Twitter chat this week, veteran Solo PR Pros and newbies alike shared tips on a wide-range of topics, including the following: 1) What are your favorite productivity tools? 2) Assuming many #solopr folks work from home, how do you manage interns and...
Lessons Learned
This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another...
New Tool for Media Relations Collaboration
Those of us who’ve worked at agencies remember joining forces with co-workers to develop combined pitches before conducting media relations for feature coverage. Pitching a trend is much more meaningful when you have three or more spokespeople from different companies...
Modern PR: The Next Wave
Whether you call it PR 2.0, New PR, or some other catchy moniker, it’s clear that public relations is moving into a new age. As we’ve noted, Modern PR means evolving, adapting and embracing new challenges. At the forefront of this evolution is PR’s incorporation of a...
44 Tools for the PR Consultant’s Toolbox
Technology has made it easier than ever for small fries like us to provide big-league service. I’m often amazed how many Web-based applications are available now – it can actually be mind boggling and overwhelming at times. Here, in an attempt to help you wade through...