Lessons Learned

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions:

1) Do you take credit cards or some sort of online payment vehicle?

2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients?

3) How do you justify retainers over $2k/mo, and/or how do you explain your hourly rate?

4) What are some of your biggest “lessons learned” (the hard way, or otherwise)?

One of my favorite quotes came from Kristie Aylett, aka @krisTK:

Lesson learned: more clients and more money do not equal more happiness or career satisfaction.

Be sure to check out the transcript in PDF for more insights on these important issues.

What are the biggest lessons you've learned as an independent PR pro? Let us know in the comments!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Written By Kellye Crane
Kellye Crane is the founder of Solo PR Pro, which provides the tools, education, advocacy and community resources needed for indies to succeed and grow. She's a veteran and award-winning communicator with more than 20 years of experience - 19 of them solo.

1 Comment

  1. he questions are very interesting. I'm not in PR but the questions can apply to anyone in business too.