Solo PR Pro | Successful Freelance PR Consulting

The amazing Jennifer Spivak started with us as an intern and continued as a community assistant – her energy and drive have truly been a constant inspiration! As she continues down her path toward becoming a full-time independent consultant, Jennifer’s decided to share some of the insights she gained as part of our community. For [...]

This post was originally published on PRSAY, the executive blog of PRSA. Most PR professionals have done it, whether they admit to it or not: they fantasize about becoming an independent PR consultant. So why haven’t you taken action? Solo PR Pros have a great life, and I firmly believe that more people would go [...]

This week’s #solopr Twitter chat addressed some of the top issues facing independent PR consultants, ranging from when to raise rates, to when to hire employees. We covered the following questions: 1. How do you know when your fees are too low? 2. When it comes to your retainer, do you reduce it for smaller [...]

The #solopr chat on Twitter this week once again gathered a terrific crowd of top independent PR pros, and the discussion was both informative and fun. We addressed the following questions: 1. How much credibility do you place in recommended “PR blog” lists (are they popularity contests)? 2.  How far does your geographical reach extend, [...]

In addition to offering the usual practical tips, during this week’s #solopr Twitter chat participants shared some of their personal stories about why they became Solo PR Pros, and what keeps them inspired to stay independent. Both new and long-term solos drew inspiration by sharing our individual motives. This week’s questions were: 1. @mdbarber recently [...]

For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep [...]

This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble.  Once the sky started to fall and clients such as Neopets.com disappeared overnight, I was moved to start supporting [...]

In the world of entrepreneurial ventures and startups, there are frequent discussions of whether Public Relations is necessary (in fact, a Google search for the phrase “pr is dead” [in quotes, lowercase] returns 119,000 entries!). The question resurfaced this week as a high-profile panel was held in Boston during a meeting of the Web Innovators [...]

As the U.S. prepares to observe its Independence Day holiday, it’s an excellent excuse for consultants to pause and celebrate the many joys of being independent in business. Even in today’s sometimes difficult market, being your own boss is extremely gratifying. Among my favorite perks: No one else calls the shots – your fate is [...]