Tag Archive | "advantages"

How a Cog Breaks Free – an Interview with PRCog

Tuesday, March 9, 2010

Comments

For those of you who are active on Twitter, @PRCog needs no introduction. One of the few examples of social media anonymity done right, PR Cog expresses – with trademark humor – many of the frustrations that exist for a mid-level PR pro. These generalized beefs can be with both clients and upper management, and [...]

Continue reading...

Lessons Learned

Thursday, March 4, 2010

Comments

This week’s #solopr Twitter chat covered a wide-range of topics, with some of the top pros in PR consulting weighing in on the following questions: 1) Do you take credit cards or some sort of online payment vehicle? 2) Have you ever relocated your biz to another city/state? How did that work? Did you keep clients? 3) How [...]

Continue reading...

PR Consulting Clients Want Specialists

Tuesday, February 9, 2010

Comments

This is a guest post from Kevin Dinino, Founder & CEO, KCD Public Relations Inc. I started out like many in the PR field, as a generalist Account Executive at a mid-size PR agency pre-Internet bubble.  Once the sky started to fall and clients such as Neopets.com disappeared overnight, I was moved to start supporting [...]

Continue reading...

Why Entrepreneurs Should Hire Solo PR Pros

Thursday, October 1, 2009

Comments

In the world of entrepreneurial ventures and startups, there are frequent discussions of whether Public Relations is necessary (in fact, a Google search for the phrase “pr is dead” [in quotes, lowercase] returns 119,000 entries!). The question resurfaced this week as a high-profile panel was held in Boston during a meeting of the Web Innovators Group [...]

Continue reading...

Consultants: Celebrate Independents’ Day!

Friday, July 3, 2009

Comments

As the U.S. prepares to observe its Independence Day holiday, it’s an excellent excuse for consultants to pause and celebrate the many joys of being independent in business. Even in today’s sometimes difficult market, being your own boss is extremely gratifying. Among my favorite perks: No one else calls the shots – your fate is in your [...]

Continue reading...
Improve the web with Nofollow Reciprocity.