During the November 2 #SoloPR Twitter chat, independent PR pros discussed leveraging personal social networks for business purposes, how best to straddle the line between business communications and personal messages in social media spaces like Facebook, and more. Specifically, the following questions were addressed: How do you pass expenses/subscriptions to your clients – in your [...]
Not everyone is cut out to work independently, and and there’s nothing wrong with recognizing that solo life isn’t for you.. While most of us wouldn’t trade this career path for anything, if you’re considering taking the leap to self-employment, ask yourself if you possess any of these characteristics first: Are You A Highly Social [...]
As most successful solos will tell you, networking is the key to your long-term viability as an independent consultant. We’ve talked about some foolproof excuses to reach out to your network, but where do you go to make new contacts? You don’t have to attend every Chamber of Commerce meeting to make – or reinforce [...]
This was a test, this was only a test. If this had been an actual announcement, you would have been instructed…. If you subscribe to the Solo PR Pro RSS feed, you may have seen a strange test post over the weekend. As sometimes happens when you’re pushing the envelope, it was an error. Sorry [...]
During the October 26 #solopr Twitter chat, independent PR pros discussed budget trends and dipping Klout scores (influencer marketing). Specifically, the following questions were addressed: In last weeks’ newsletter, we discussed client budget plans. Seeing budget increases/decreases? Today Klout changed its algorithm (bit.ly/rCSLOZ) and made many scores drop. Anyone have clients concerned with this? Be [...]
During the October 19 #SoloPR chat, independent pros weighed in on using your network to gain exposure, how the industry is evolving, and thoughts on growing the business (or not). Specifically, the following questions were presented to the group: At #prsaicon, @chrisbrogan said impressions don’t matter, it’s *leverage* to get ppl to share your stuff. What [...]
During the October 12 #solopr Twitter chat, independent PR pros discussed bad PR stories, image consulting, & more. Specifically, the following questions were addressed: 1. Is it better for a #solopr pro to be a generalist or a specialist? 2. Recently, a PR pro got caught using f-bomb, etc. re: blogger: http://bit.ly/ospMji Do these stories [...]
As independent consultants, we’re often responsible for both purchasing and recommending everything from media databases and wire services to commercial printers and social media measurement tools. We thought it would be interesting to do a quick poll to quantify this, to help get the attention we deserve from vendors! Would you take a minute to [...]
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