During the August 28 #solopr Twitter chat, independent communications professionals discussed video news releases (VNRs), newsjacking, traditional media's ever-increasing celebrity focus (e.g., top coverage of the Miley/VMA controversy), and more. In addition to the downloadable transcript in PDF, the following Storify highlights some of the most popular tweets from the chat:

http://storify.com/SoloPRPro/solopr-highlights-8-28-13

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order. If you weren’t able to join us this week, weigh in on the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate.