Failed Expectations, Facebook Changes, & More

During the September 28 #solopr Twitter chat, independent PR pros shared insight on failed expectations, paying for premium services, Facebook's recent changes, and marketing books. Specifically, the following questions were addressed:

1. How do you handle not securing any media coverage for your client? (or more generally, failing to meet expectations) #solopr

2. @TexAnne noted, HARO now has a Premium service ( How do you decide what's worth paying for? #solopr

3. Do your clients care about all the recent Facebook changes? Do they look to you for guidance (or not even noticed)? #solopr

4. What is the best marketing-related book you've read lately? (will build a list for Solo PR Pro) #solopr

Be sure to check out the transcript in PDF for the full discussion. Note that the transcript is in reverse chronological order.

If you weren’t able to join us this week, please let us know how you’d respond to the chat questions below!

The #solopr chat – held each Wednesday from 1-2 p.m. Eastern – is a weekly ritual for some of the most savvy Solo PR Pros on Twitter. Anyone with a Twitter account is welcome to participate – see Join Us for the #solopr Chat on Twitter to find out how!

Thanks to Jennifer Spivak for compiling this post.